During the very early stages of development, I joined their small R&D team piecing together a prototype which transformed data from a Hybris e-commerce engine. This later developed to two distinct teams: a UI team responsible for the front end (of which I was a senior member), and an API team who used HapiJS and Node to transform data not only from our own Hybris source, but also from our customers’ own e-commerce platforms. This allowed Style.com to display and sell stock directly from their vendors in a marketplace-type arrangement.
Once proven as viable, the project quickly outgrew the rooms we had been squatting in and moved to brand new premises in Camden whilst onboarding a complete new team of developers, editors and data scientists – many joining us from other areas of the publishing giant.
On the front end we made the decision not to carry on developing the final product on top of our prototype, and instead shifted to a standalone isomorphic web application using Clojure and ClojureScript. This used HTML5 and CSS animations to produce a slick, high-quality interface suitable for the aspirational customers expected to shop there, and reflective of the overall brand.
Less than a year after launch, Condé Nast and Farfetch forged a partnership which saw the trademarks, platform and website acquired by Farfetch. Much of the original work we did at Style.com remains in use on the Farfetch website today.