Projects

IMG
Licensing

Following an extensive rebrand of this world-leading licensing company, the project is a bold, animated, and engaging website lead by the client's content and a vast library of vibrant brand imagery.

Screenshot of the IMG Licensing website, developed by John Kavanagh.
imglicensing.com
  • React
  • JSX & SCSS
  • FlexSearch
  • Contentful
  • Gatsby / GraphQL
  • Netlify

In Brief

IMG (the International Management Group) is the world's largest licensing business, representing a large and enviable list of household names, brands, and talent. Following a successful rebrand, and with an august library of client imagery and videos to make use of, it was time to produce a website befitting their services and brands.

My Role

In my formal capacity as technical director for Wreel Collective, this is a project which I oversaw from early conception to launch and personally undertook the development of. The client saw this project as an opportunity to move away from their previous clunky online presence, so understandably their requirements were extensive and complex. This - however - was straightforward to tackle with a combination of a fast, modern React platform, a headless CMS, and some hands-on client training.

Generated image of Fortnite characters posing in front of a neon X.

“ John Kavanagh is one of the most open-minded developers I have ever worked with. His appreciation of great creative work, his enthusiasm and 'anything is possible' attitude is always a breath of fresh air. I worked with him on several successful projects in our days at McCann Worldgroup. Since then we have collaborated on many freelance projects and he's always been super efficient and effective, combining a great work ethic with immense talent. If I ever have a creative digital project which needed bringing to life, John is the first developer I call on. ”