Articles

AMP

Google AMP (Accelerated Mobile Pages) promised a quicker, simpler mobile web, but the speed came with uncomfortable control over where pages were served and how they appeared in search. The article here looks back at that trade‑off, and at why the framework attracted so much criticism.

Untangling a delivery problem?

Send the symptoms, constraints, and affected routes. I'll help identify whether the issue sits in the application, platform, content model, deployment path, or search surface.

Get in touch