Articles

AMP

Google AMP (Accelerated Mobile Pages) was a web component framework and a toolset for making very quick and simple web pages. It was heavily criticised for firstly taking users away from the source website and onto Googlecontrolled pages (which raises privacy concerns for users), and secondly, for prioritising AMP content in the Google search results and ads network.

Below you will find a subset of articles from my blog specifically about AMP. This is a topic I have worked with for many years, although it has not been one I have written about often. There is one article collected here so far, which you can see and read below.

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