Articles

AMP

Google AMP (Accelerated Mobile Pages) promised a quicker, simpler mobile web, but the speed came with uncomfortable control over where pages were served and how they appeared in search. The article here looks back at that tradeoff, and at why the framework attracted so much criticism.

Have a complex web platform issue?

Tell me what is blocked, what has changed, and what needs to be true after the fix. I'll come back with a practical next step.