Articles

AMP

Google AMP (Accelerated Mobile Pages) promised a quicker, simpler mobile web, but the speed came with uncomfortable control over where pages were served and how they appeared in search. The article here looks back at that tradeoff, and at why the framework attracted so much criticism.

Want to find out more?

If you need senior handson support with a complex React or Next.js platform, migration, performance issue, or technical SEO problem, send me the context and I'll tell you where I can help.