Articles

AMP

Google AMP (Accelerated Mobile Pages) promised a quicker, simpler mobile web, but the speed came with uncomfortable control over where pages were served and how they appeared in search. The article here looks back at that trade‑off, and at why the framework attracted so much criticism.

Planning a platform change?

I help teams make difficult platform work clearer, from architecture decisions and migrations to launch recovery, performance, and search visibility.

Get in touch