Services
Hands‑on senior engineering and leadership for teams that need clear platform ownership, technical direction, or a practical route through migration and digital transformation, with particular expertise in Next.js and TypeScript.
This is the right route when the problem is bigger than a single technical fix: ownership is unclear, a migration needs senior oversight, or the platform needs stronger architecture and leadership before delivery continues.
Principal‑level support inside active delivery when architecture, standards, mentoring, documentation, ownership transfer, and implementation decisions need strengthening whilst the team keeps shipping.
Embedded technical leadership fits when the work is already moving and the gaps are appearing inside delivery: unclear ownership, weak standards, architectural drift, blocked decisions, or a team that needs senior judgement in the room whilst trade‑offs are made.
Senior technical direction for organisations that need CTO‑style judgement across roadmap, suppliers, architecture, and release risk before a permanent leadership hire makes sense.
Fractional technical leadership fits the leadership gap before or between hires. The business has technical decisions to make now, but does not yet need, or cannot yet justify, a permanent CTO, Head of Engineering, or Principal Engineer.
Define Next.js platform boundaries when domains, routes, tenants, brands, content ownership, data ownership, deployment models, or team responsibilities are making change unsafe.
This is for platforms that have outgrown informal boundaries and now need clearer decisions about ownership, shared responsibilities, deployment, and how teams work across the estate.
Headless architecture advice before CMS, content model, preview, revalidation, metadata, schema, media, localisation, and editorial ownership decisions become expensive to reverse.
This is for the stage before a CMS choice or headless build hardens into operational debt. The real question is whether editors, marketers, and engineers will be able to trust preview, metadata, schema, media, localisation, and freshness once the Next.js front end is live.
Senior platform assessment and technical direction for React and Next.js estates where routing, CMS, deployment, SEO, ownership, and delivery risk have become one problem.
This is for teams who still ship, but no longer trust how many hidden dependencies sit behind each change. The issue is usually not one component or one framework choice, but the way routing, data, CMS, deployment, SEO, and ownership now meet in production.
Route‑level performance work for modern front ends where field data, Core Web Vitals, scripts, fonts, images, data loading, or templates are weakening important user journeys.
The usual sign is not one bad Lighthouse report. It is a commercially important route that feels slower after changes, slips in field data, or keeps exposing the same performance debt across templates, scripts, images, fonts, and data loading.
Preventative, engineering‑led SEO for React and Next.js sites where rendered HTML, indexable text, metadata, canonicals, links, structured data, and AI extractability have to be reliable before visibility is damaged.
This is for JavaScript‑heavy sites that need search visibility protected before the problem becomes a recovery job. The page may look complete to users whilst crawlers, indexation systems, and AI retrieval tools receive weaker evidence.
I write technical documentation and technical content when the work needs someone who understands both the implementation and the reader. That can mean architecture notes, migration decisions, handover material, runbooks, public technical explainers, or editorial collaboration where the engineering detail has to stand up.
Good documentation should reduce repeated explanation, improve onboarding, and make the next technical decision easier to defend outside the immediate delivery team.
I also work as a senior technical partner for founders, agencies, and product teams who need independent engineering judgement without turning every decision into a larger delivery engagement.
This is useful when practical implementation experience needs to pressure‑test architecture, de‑risk a proposal, support a pitch, review a delivery plan, or help the technical direction hold together. If that becomes an ongoing leadership gap, fractional technical leadership is the stronger named service.
I occasionally collaborate with product and technology companies when the subject is genuinely relevant to my work and the content needs practical engineering judgement behind it. That might be a technical article, editorial review, product validation, or documentation‑led piece where implementation experience matters more than marketing copy.
That work remains editorially independent. I write in my own words, retain editorial control, prioritise technical accuracy, reader value, transparency, and disclosure, and do not publish supplied copy or accept unrelated third‑party articles, commercial mentions, or SEO‑led requests.
I still take on focused accessibility and usability review work when a team needs practical fixes rather than a compliance‑only report. That usually means looking at templates, components, copy, forms, keyboard behaviour, and the real journeys people rely on.
This often sits alongside technical SEO and performance work, because inaccessible interfaces, weak semantics, and slow journeys tend to show up together.
Codebase audits are useful when a product still works, but the team is paying too much for every change. I review structure, repeated patterns, avoidable complexity, rendering cost, and the places where release risk is being hidden inside everyday implementation choices.
The output is not a theoretical rewrite plan. It is a practical view of what to simplify, what to leave alone, and where optimisation would make the biggest difference to release confidence.
Some work needs senior follow‑through after the first fix has landed. I can stay close to a platform after a launch, migration, recovery project, or concentrated debugging engagement so the team is not left carrying unresolved edge cases alone.
That might mean release support, technical triage, implementation review, small improvements, or helping your team turn a one‑off fix into a maintainable operating pattern.
A focused review to establish what is happening, where the risk sits, and what should happen next, ending with a prioritised plan the team can take into delivery.
A short, concentrated engagement to isolate a defined problem, stabilise the immediate situation, and move the first fixes into delivery.
Senior hands‑on support inside an existing team when architecture, implementation, review, and delivery decisions need to stay connected.
Ongoing senior technical direction when a team needs stronger leadership and platform ownership before a permanent hire makes sense.
Build a new Next.js website, application, headless front end, or product platform with routing, content operations, accessibility, performance, and release behaviour designed before delivery habits harden.
Plan a move to Next.js by identifying which routes, redirects, rendered output, metadata, CMS workflows, analytics, performance paths, and release controls must survive the cutover.
Move a client‑rendered React SPA to Next.js when search‑critical routes need stable rendered HTML, metadata, links, and performance earlier than the current shell can provide.
Plan a WordPress‑to‑Next.js migration without losing legacy URL behaviour, plugin or theme SEO rules, media paths, taxonomies, preview trust, or editorial continuity.
Move off Gatsby when build stages, plugin dependencies, data‑source coupling, image pipelines, and preview constraints are now slowing publishing and platform maintenance.
Move beyond a Shopify theme only when the boundary is clear between what Shopify keeps owning and what Next.js should take over for the storefront.
Move a Drupal‑led estate to Next.js without flattening aliases, content types, taxonomies, media, permissions, preview needs, SEO fields, or editorial workflow into generic CMS data.
Move a mature Next.js codebase to the App Router without turning caching, rendering, middleware, or rollout changes into launch risk.
Recover traffic, crawlability, indexation, and page‑level signals after a launch, redesign, release, migration, or template change alters what search engines can discover and trust.
Recover lost visibility after a WordPress‑to‑Next.js launch by finding what changed between the legacy WordPress output and the new rendered Next.js pages.
Recover organic traffic after a redesign or replatform by isolating what changed in URLs, templates, rendering, metadata, or crawl signals before the drop compounds.
Diagnose why Google is not indexing important JavaScript pages before incomplete HTML, unstable metadata, or routing changes keep them out of search.
Fix sitemap, robots, and crawl‑discovery failures before important Next.js pages stay hidden, blocked, stale, or hard for search engines to trust.
Fix duplicate URLs, bad redirects, and canonical mistakes before search engines and users keep landing on conflicting versions of the same page.
Debug live Next.js estates where slow routes, stale data, hydration faults, scripts, cache behaviour, or deployment history are now affecting real users and release confidence.
Debug Vercel deployment paths where local, preview, build, and production behaviour diverge around logs, environment variables, middleware, cache, runtime behaviour, or failing routes.
Recover lost Core Web Vitals after a release before the site feels slower and key routes start hurting conversion, crawl efficiency, or release confidence.
Diagnose hydration mismatches before Hydration failed errors, brittle UI, and production‑only rendering bugs start compounding into release risk across user journeys.
Reduce third‑party script cost when GTM, analytics, consent, or personalisation tooling starts dragging down performance on key journeys for real users.
Stabilise failing Next.js builds on Vercel by reducing noisy log output to the route, dependency, config value, or content path that blocks deployment.
Stabilise a Next.js production incident after deploy when the app works locally but the live site is now broken, inconsistent, or only failing against production conditions.
Find the route, data, dependency, or asset work that is stretching Vercel builds, then reduce the pressure before releases become unreliable.
Fix content not updating and stale pages before ISR or revalidation problems make live freshness unpredictable for teams and users.
Stabilise production authentication when NextAuth works locally or in preview, but the live deployment breaks around callbacks, cookies, middleware, sessions, or redirects.
Untangle App Router caching, stale data, RSC boundaries, mutation paths, and invalidation problems when production behaviour no longer matches the team's expectations.
Fix headless CMS operations where preview, publishing freshness, revalidation, metadata, rich text, media, environments, or editor trust has stopped being reliable.
Move a Contentful‑backed Gatsby or Next.js site to Sanity without losing content meaning, references, rich text, assets, slugs, locales, metadata, preview, or editorial control.
Restore reliable draft mode and CMS preview flows so editors can review unpublished content without fighting cookies, auth, or iframe failures.
Add or repair the metadata, canonical, sitemap, schema, and internal‑link controls that search‑critical headless CMS templates need.
Fix content not updating from your CMS before stale pages and revalidation failures stop editors trusting what the live site is actually showing.
Improve slow or unreliable Contentful preview before editorial latency turns preview into a bottleneck instead of a safeguard for publishing teams.
Make tenant routing, configuration, content ownership, and shared delivery rules explicit before a single Next.js codebase becomes too coupled to scale safely.
Make shared and brand‑specific responsibilities explicit before reuse creates friction, duplication, governance problems, or avoidable release risk.
Hosting and platform support focuses on the production details that determine whether a modern site can be released, debugged, and maintained safely, particularly across Vercel, Next.js, and headless CMS platforms.
I help resolve build and deployment failures, untangle environment and DNS issues, and make cache, revalidation, and observability behaviour easier to trust. The work often sits at the boundary between application code and production infrastructure.
Technical SEO launch criteria for Next.js migrations, covering URLs, redirects, canonicals, metadata, rendered HTML, schema, sitemaps, and recovery.
A Next.js production triage checklist for broken deploys, covering rollback decisions, logs, environment drift, routes, auth, CMS data, and cache.
How to isolate Core Web Vitals regressions after a redesign, covering LCP, INP, CLS, templates, scripts, images, fonts, data, and release evidence.
A production runbook for stale CMS content in Next.js, covering webhooks, route dependencies, ISR, cache boundaries, preview, and editor trust.
How service pages become easier for AI search to retrieve and summarise through clear problems, visible proof, internal links, schema, and answers.
Model service page schema without overclaiming by matching visible content, Service data, OfferCatalog, breadcrumbs, FAQs, entities, and proof clearly.