Hands‑on technical leadership across complex Next.js and React platforms, digital transformations, technical SEO, performance, migrations and platform architecture.
I am a friendly and enthusiastic senior engineer and technical leader backed by over twenty‑three years of hands‑on experience.
I help teams and clients design, build and improve websites, applications and web platforms, pairing architecture, delivery judgement and hands‑on TypeScript, React, HTML and CSS.
My portfolio is diverse; I work with global clients, solving real-world problems, including:
Senior developer as part of team 'Findability'. Led the digital implementation of the 'John Lewis & Partners' rebrand alongside new feature development, user journey optimisation, and performance improvements.
Lead engineer on this massive replatforming project, unifying twelve disparate applications under a new headless architecture with React and Next.js.
Senior developer producing an all‑new e‑commerce platform with React. Designed to handle high traffic volumes and support multi‑language and multiple currencies.
For teams building a Next.js website, web application, headless CMS front end, or product platform from scratch, often inside wider digital transformation work.
For teams replacing a React SPA, Gatsby build, CMS front end, or older Next.js architecture without putting routes, content, or search visibility at risk.
For teams recovering from a launch, redesign, or migration that damaged traffic, crawlability, indexing, or technical SEO stability.
For Next.js performance regressions, cache bugs, build failures, headless CMS issues, hydration errors, and Vercel debugging.
Artificial superintelligence means AI that broadly outperforms humans, not just a better chatbot. What ASI means, why it matters, and what remains uncertain.
Vuex vs. Pinia explained with real trade‑offs, including API design, TypeScript ergonomics, migration paths, and when each choice still makes sense.
Plan Content Security Policy in Next.js with static pages, nonces, third‑party scripts, headers, frames, previews, and incremental deployment safely.
AEO explained alongside SEO and GEO, covering answer engines, featured snippets, AI answers, content structure, measurement, and practical workflow.
Solve the N‑Queens problem with TypeScript. This article explains the backtracking method and provides a step‑by‑step code solution. Ideal for web developers.
AI automation improves productivity, but unmanaged labour displacement risks weaker demand, brittle organisations, concentrated gains, and a race to the bottom.
Use Angular signals for performance optimisation with derived state, computed values, OnPush, effects, RxJS interop, and measuring whether work improved.
How to solve Kth Smallest Element in a BST by leaning on in‑order traversal instead of extra sorting the tree already makes unnecessary in interviews.
RxJS offers a powerful, reactive approach to managing state in Angular apps. Here, I clearly explain practical patterns and show how to use them effectively.
Solve Combination Sum with backtracking in TypeScript, using a growing path, remaining total, sorted pruning, reuse rules, and common mistakes too.
GEO and SEO overlap, but they are not interchangeable. This article breaks down where they meet, where they differ, and how websites need to adapt.
A clear walkthrough of LeetCode Jump Game using a greedy algorithm, including why the farthest‑reach approach works and where slower ideas get stuck.
