Featured case study
LEGO
Senior developer delivering an all‑new React e‑commerce platform designed to handle high traffic volumes and support multiple languages and currencies.
Technical Lead & Senior Software Engineer
Hands‑on engineering leadership for complex digital transformation programmes. I help product and engineering teams turn fragile legacy web estates into robust platforms that are faster and easier to maintain, scale, govern, and improve.
I'm John, an award‑winning software engineering specialist based in sunny Brighton, UK.
I am an enthusiastic senior software engineer and technical leader with over twenty‑three years of hands‑on experience.
I help teams and clients design, build and improve websites, applications and web platforms, pairing architecture, delivery judgement and hands‑on TypeScript, React, HTML, and CSS.
My portfolio is diverse; I work with global clients, solving real-world problems, including:
- leading the modernisation of the online portfolio of one of Britain's largest airlines;
- helping a major browser vendor explore AI‑driven tools for clearer, more useful browsing experiences;
- helping prospective car buyers find just the right configuration for their next sports car;
- ... and creating a digital home and web shop for a fledgling Sussex vineyard.
Featured Case Studies
- Featured case study
Virgin Atlantic
& HolidaysLead engineer on Virgin Atlantic & Holidays' large‑scale replatforming programme, unifying twelve disparate applications within a new headless architecture built with React and Next.js.
- Featured case study
Polestar
Senior developer on Polestar's highly animated, interactive website and automotive configurators, built with Gatsby, React, and TypeScript as Volvo's former go‑faster brand evolved into an EV company.
How I Usually Help
Embedded Technical Leadership
Principal‑level support inside active delivery when architecture, standards, mentoring, documentation, ownership transfer, and implementation decisions need strengthening whilst the team keeps shipping.
Fractional Technical Leadership
Senior technical direction for organisations that need CTO‑style judgement across roadmap, suppliers, architecture, and release risk before a permanent leadership hire makes sense.
Next.js Platform Architecture
Define Next.js platform boundaries when domains, routes, tenants, brands, content ownership, data ownership, deployment models, or team responsibilities are making change unsafe.
Headless Architecture Consulting
Headless architecture advice before CMS, content model, preview, revalidation, metadata, schema, media, localisation, and editorial ownership decisions become expensive to reverse.
Next.js Platform Consulting
Senior platform assessment and technical direction for React and Next.js estates where routing, CMS, deployment, SEO, ownership, and delivery risk have become one problem.
Performance Optimisation and Core Web Vitals
Route‑level performance work for modern front ends where field data, Core Web Vitals, scripts, fonts, images, data loading, or templates are weakening important user journeys.
Previous Clients
John Lewis logo 
The BBC logo 
Gov.uk logo 
HSBC logo 
British Airways logo 
eBay logo 
Condé Nast Britain logo 
Nintendo logo 
Lotus Cars logo 
Team GB logo 
Marvel Comics logo 
London Philharmonic Orchestra logo 
Bosch (BSH Group) logo 
Volkswagen logo 
Cisco logo 
Activision logo 
London 2012 Olympics and Paralympics logo 
Microsoft logo 
Apple logo 
Gatsby logo 
Plex TV logo 
LEGO logo 
Selfridges logo 
The World Economic Forum logo 
Made by Many logo 
AND Digital logo 
IMG Licensing logo 
Disney logo 
Boohoo Group logo 
Debenhams.com logo 
The Rolling Stones logo 
Wreel Agency logo 
Polestar logo 
MOSCOT logo 
Virgin Atlantic logo 
American Express logo 
The Guide Dogs for the Blind Association logo 
Style.com logo 
Macmillan Education logo 
Zara logo 
Boeing logo 
Valtech logo 
McCann Manchester logo 
Warwick Acoustics logo 
Nando’s logo 
Virgin Active logo
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