Featured case studyVirgin Atlantic
Virgin Atlantic
& Holidays
Lead engineer on this massive replatforming project, unifying twelve disparate applications under a new headless architecture with React and Next.js.
Principal Software Engineer & Technical Lead
Hands‑on engineering leadership for complex digital transformation programmes. I help product and engineering teams turn fragile legacy web estates into faster, more maintainable platforms that are easier to scale, govern, and improve.
I'm John, an award‑winning software engineering specialist based in sunny Brighton, UK.
I am an enthusiastic principal software engineer and technical leader with over twenty‑three years of hands‑on experience.
I help teams and clients design, build and improve websites, applications and web platforms, pairing architecture, delivery judgement and hands‑on TypeScript, React, HTML, and CSS.
My portfolio is diverse; I work with global clients, solving real-world problems, including:
- helping a major browser vendor explore AI‑driven tools for clearer, more useful browsing experiences;
- overseeing the digital rebranding of a chain of much‑loved high‑end department stores;
- leading the headless replatforming of a much loved chain of restaurants, modernising its UK & Ireland web estate;
- ... and bringing a local rock band closer to their fans online during lockdown.
Featured Case Studies
- Featured case study
John Lewis
& PartnersSenior developer as part of team 'Findability'. Led the digital implementation of the 'John Lewis & Partners' rebrand alongside new feature development, user journey optimisation, and performance improvements.
- Featured case study
HSBC Corporate
BankingLead UI development for a set of HSBC digital transformation projects, including a React, TypeScript, Node.js, and AEM rebuild of commercial banking applications.
How I Usually Help
I'm Planning a Build
Next.js Website and Application Development fits when the first implementation needs to protect SEO, content operations, accessibility, and release behaviour.
I'm Replacing an Existing Platform
Migrations to Next.js is the right route when routes, redirects, CMS workflows, and search signals need to survive the move.
I Launched and Something Dropped
Use Technical SEO Recovery and Debugging when rankings, crawl behaviour, indexation, or template output changed after release.
The Stack is Live but Unstable
Use Next.js Performance and Stability when slow routes, hydration failures, cache surprises, scripts, or deployment issues are blocking confidence.
The Team Needs Senior Judgement
Embedded Technical Leadership fits when architecture, delivery quality, mentoring, or implementation trade‑offs need help inside the work.
The Business Needs Direction Before Hiring
Fractional Technical Leadership fits when roadmap, supplier, architecture, and release‑risk decisions need senior review before a permanent hire.
Previous Clients
John Lewis logo 
The BBC logo 
Gov.uk logo 
HSBC logo 
British Airways logo 
eBay logo 
Condé Nast Britain logo 
Nintendo logo 
Lotus Cars logo 
Team GB logo 
Marvel Comics logo 
London Philharmonic Orchestra logo 
Bosch (BSH Group) logo 
Volkswagen logo 
Cisco logo 
Activision logo 
London 2012 Olympics and Paralympics logo 
Microsoft logo 
Apple logo 
Gatsby logo 
Plex TV logo 
LEGO logo 
Selfridges logo 
The World Economic Forum logo 
Made by Many logo 
AND Digital logo 
IMG Licensing logo 
Disney logo 
Boohoo Group logo 
Debenhams.com logo 
The Rolling Stones logo 
Wreel Agency logo 
Polestar logo 
MOSCOT logo 
Virgin Atlantic logo 
American Express logo 
The Guide Dogs for the Blind Association logo 
Style.com logo 
Macmillan Education logo 
Zara logo 
Boeing logo 
Valtech logo 
McCann Manchester logo 
Warwick Acoustics logo 
Nando’s logo 
Virgin Active logo
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