Hands‑on engineering leadership for complex digital transformation programmes. I help product and engineering teams turn fragile legacy web estates into robust platforms that are faster and easier to maintain, scale, govern, and improve.
I am an enthusiastic senior software engineer and technical leader with over twenty‑three years of hands‑on experience.
I help teams and clients design, build and improve websites, applications and web platforms, pairing architecture, delivery judgement and hands‑on TypeScript, React, HTML, and CSS.
My portfolio is diverse; I work with global clients, solving real-world problems, including:
Lead engineer on Virgin Atlantic & Holidays' large‑scale replatforming programme, unifying twelve disparate applications within a new headless architecture built with React and Next.js.
Long‑running platform engineering for Lotus Cars across vehicle configurators, model pages, pre‑owned sales, dealership tools, and major vehicle launches.
Senior developer on Polestar's highly animated, interactive website and automotive configurators, built with Gatsby, React, and TypeScript as Volvo's former go‑faster brand evolved into an EV company.
Principal‑level support inside active delivery when architecture, standards, mentoring, documentation, ownership transfer, and implementation decisions need strengthening whilst the team keeps shipping.
Senior technical direction for organisations that need CTO‑style judgement across roadmap, suppliers, architecture, and release risk before a permanent leadership hire makes sense.
Define Next.js platform boundaries when domains, routes, tenants, brands, content ownership, data ownership, deployment models, or team responsibilities are making change unsafe.
Headless architecture advice before CMS, content model, preview, revalidation, metadata, schema, media, localisation, and editorial ownership decisions become expensive to reverse.
Senior platform assessment and technical direction for React and Next.js estates where routing, CMS, deployment, SEO, ownership, and delivery risk have become one problem.
Route‑level performance work for modern front ends where field data, Core Web Vitals, scripts, fonts, images, data loading, or templates are weakening important user journeys.
Build an LRU cache in TypeScript with a hash map and doubly linked list, then compare it with a simpler JavaScript Map implementation and O(1) operations.
How to make content easier for generative engines to trust, with clearer claims, stronger authorship, better sourcing, and structure that reduces ambiguity.
Consultancies can unblock stalled programmes, but without ownership transfer and internal capability growth, rescue work becomes recurring dependency.
Deadline debt explained as hidden rework, incidents, technical debt, quality loss, and recovery cost when teams compress quality without recording trade‑offs.
Diagnose Sass colours that survive compilation but break in Next.js production CSS when minification creates invalid mixed‑unit legacy rgb() values.
Mastering Server Components in Next.js, including client boundaries, data fetching, caching, streaming, and the mistakes that make App Router code messy.
Outsourcing can accelerate delivery, but if it replaces internal ownership, companies lose platform knowledge, leverage, and the ability to change safely.
402 finally Found a PurposeHTTP 402 was reserved for future payment systems. AI crawlers, paid access and agentic payments may finally give this status code a practical web role.
Maximum Subarray and Kadane's Algorithm explained with TypeScript, showing how a linear pass tracks current and best sums across positive and negative values.
The seniority trap happens when organisations hire experienced engineers for judgement, then deny authority, access, decision rights, and influence.
Companies talk about a high hiring bar, but weak offers, slow interviews, and vague criteria drive strong engineering candidates out long before a decision.
Machine‑readable websites need more than schema. They need stable pages, clean entities, useful metadata, feeds, APIs and content that survives extraction.