Hands‑on technical leadership for digital transformation programmes, specialising in complex Next.js and React replatforming, migrations, platform architecture, performance and technical SEO.
I am a friendly and enthusiastic senior engineer and technical leader backed by over twenty‑three years of hands‑on experience.
I help teams and clients design, build and improve websites, applications and web platforms, pairing architecture, delivery judgement and hands‑on TypeScript, React, HTML and CSS.
My portfolio is diverse; I work with global clients, solving real-world problems, including:
Senior JavaScript developer heavily involved in delivering a React‑based rebuild of the World Economic Forum online platforms, including leading the introduction of new user features.
Senior developer as part of team 'Findability'. Led the digital implementation of the 'John Lewis & Partners' rebrand alongside new feature development, user journey optimisation, and performance improvements.
Long‑running legacy platform engineering for Lotus Cars across vehicle configurators, model pages, pre‑owned sales, dealership tools and launch marketing.
Next.js Website and Application Development fits when the first implementation needs to protect SEO, content operations, accessibility, and release behaviour.
Migrations to Next.js is the right route when routes, redirects, CMS workflows, and search signals need to survive the move.
Use Technical SEO Recovery and Debugging when rankings, crawl behaviour, indexation, or template output changed after release.
Use Next.js Performance and Stability when slow routes, hydration failures, cache surprises, scripts, or deployment issues are blocking confidence.
Embedded Technical Leadership fits when architecture, delivery quality, mentoring, or implementation trade‑offs need help inside the work.
Fractional Technical Leadership fits when roadmap, supplier, architecture, and release‑risk decisions need senior review before a permanent hire.
How to decide whether moving from Contentful to Sanity makes sense for a Next.js website, including workflow, modelling, preview, and migration risk.
A practical explanation of AI, AGI and ASI for engineering and product teams, covering capability, autonomy, risk, governance and real‑world impact.
Proxy and Reflect APIA look into how JavaScript's Proxy and Reflect APIs work together to intercept and redefine object behaviour, including practical use cases and common patterns.
Fix Contentful preview in Next.js by checking Draft Mode, preview URLs, iframe cookies, draft data boundaries, auth, performance, and editor trust.
Solve Number of Provinces with union‑find in TypeScript, comparing DFS, connected components, path compression, union by rank, and matrix scanning.
Privacy by design means building safer data handling into platforms, analytics, CRM integrations, and workflows from the start, not relying on banners later.
The AI content collapse makes cheap publishing less valuable, shifting durable content strategy toward proof, authorship, structure, trust, and expertise.
AI can automate management reporting, but this article separates status theatre from judgement, coaching, accountability, and real prioritisation.
A practical way to debug failing Next.js builds on Vercel, from first useful error lines and environment drift to route generation and memory pressure.
Technical GEO for websites, covering indexing, renderability, entity clarity, structured data, and crawl paths without inventing an AI‑only markup layer.
NgRx Store vs. SignalStore explained with real Angular trade‑offs, including scope, TypeScript ergonomics, devtools, effects, and when neither is necessary.
Model service page schema without overclaiming by matching visible content, Service data, OfferCatalog, breadcrumbs, FAQs, entities, and proof clearly.