Hands‑on technical leadership across complex Next.js and React platforms, digital transformations, technical SEO, performance, migrations and platform architecture.
I am a friendly and enthusiastic senior engineer and technical leader backed by over twenty‑three years of hands‑on experience.
I help teams and clients design, build and improve websites, applications and web platforms, pairing architecture, delivery judgement and hands‑on TypeScript, React, HTML and CSS.
My portfolio is diverse; I work with global clients, solving real-world problems, including:
Senior software engineer on the UK and Ireland replatform, migrating Nando’s customer‑facing websites from legacy Drupal to a unified headless platform built with Next.js and Storyblok, with a focus on performance, accessibility, and SEO.
Senior developer as part of team 'Findability'. Led the digital implementation of the 'John Lewis & Partners' rebrand alongside new feature development, user journey optimisation, and performance improvements.
Senior developer producing an all‑new e‑commerce platform with React. Designed to handle high traffic volumes and support multi‑language and multiple currencies.
For teams building a Next.js website, web application, headless CMS front end, or product platform from scratch, often inside wider digital transformation work.
For teams replacing a React SPA, Gatsby build, CMS front end, or older Next.js architecture without putting routes, content, or search visibility at risk.
For teams recovering from a launch, redesign, or migration that damaged traffic, crawlability, indexing, or technical SEO stability.
For Next.js performance regressions, cache bugs, build failures, headless CMS issues, hydration errors, and Vercel debugging.
A practical way to debug failing Next.js builds on Vercel, from first useful error lines and environment drift to route generation and memory pressure.
Technical GEO for websites, covering indexing, renderability, entity clarity, structured data, and crawl paths without inventing an AI‑only markup layer.
NgRx Store vs. SignalStore explained with real Angular trade‑offs, including scope, TypeScript ergonomics, devtools, effects, and when neither is necessary.
Model service page schema without overclaiming by matching visible content, Service data, OfferCatalog, breadcrumbs, FAQs, entities, and proof clearly.
How service pages become easier for AI search to retrieve and summarise through clear problems, visible proof, internal links, schema, and answers.
AI coding tools make code faster to produce, but technical debt still needs review, ownership, tests, documentation, and senior engineering judgement.
Diagnose traffic drops after a redesign, migration, or replatform by checking route parity, rendered HTML, redirects, canonicals, sitemaps, and schema.
How to migrate e‑commerce product and category pages to Next.js without losing SEO value, including URLs, filters, schema, canonicals, and redirects.
AI can inflate output without improving outcomes. This article explains why weak metrics, faster generation, and shallow review create a productivity mirage.
Decide whether Shopify to Next.js is worth it by weighing storefront control, SEO, performance, checkout, apps, content workflow, cost, and risk.
Artificial superintelligence means AI that broadly outperforms humans, not just a better chatbot. What ASI means, why it matters, and what remains uncertain.
Timing attacks explained for web developers, including side channels, string comparisons, real examples, and practical defences in JavaScript.
