Everyone Wants the Best Engineers. Fewer Companies Want to Pay for Them
Almost every technology company says that it wants the strongest engineers...
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Articles from more than two decades of building, rebuilding, debugging, and leading web projects.
Some are practical development notes; others are longer pieces about the decisions and trade‑offs that determine whether modern web platforms hold together in production. You can also browse articles by category.
Everyone Wants the Best Engineers. Fewer Companies Want to Pay for Them. 
Your Website Has a New Customer: The AI Agent. Your Website Has a New Customer: The AI Agent
AI agents are starting to research, compare and narrow buying choices. Websites need to serve autonomous evaluators before human visitors arrive.
AI Slop is a Symptom, Not the Disease. AI Slop is a Symptom, Not the Disease
AI slop is a symptom of weak incentives, not just weak tools. This article links generic output to shallow briefs, poor review, and volume‑led metrics.
Faceted Navigation SEO in Headless Commerce: Filters, Canonicals, and Crawl Control. Faceted Navigation SEO in Headless Commerce: Filters, Canonicals, and Crawl Control
The Platform Dependency Trap: When Efficiency Becomes Lock‑In. The Platform Dependency Trap: When Efficiency Becomes Lock‑In
Platforms can speed delivery, but cutting internal capability too far can turn efficiency into lock‑in, weak negotiating power, and expensive migrations later.
Right to Represent Agreements for UK Contractors. Right to Represent Agreements for UK Contractors
Right to Represent agreements for UK contractors, covering recruiter pressure, duplicate submissions, hybrid working changes, and safer wording before signing.
Advanced Error Handling in JavaScript with try, catch, and finally. Advanced Error Handling in JavaScript with
try,catch, andfinallyGo beyond basic try/catch in JavaScript with finally, custom errors, async error handling, testing, user‑facing failures, and defensive‑code traps.
Gatsby Build Times are Slow: Fix or Migrate? Gatsby Build Times are Slow: Fix or Migrate?
Slow Gatsby builds need a clear choice: optimise plugins, data, and images in place, or move to Next.js when publishing and cache limits justify it.
When AI Search Creates Visibility Without a Visit. When AI Search Creates Visibility Without a Visit
AI search creates visibility that is not just a ranking, click or citation. Sites need to be retrievable, quotable, attributable, and comparable by machines.
The AI Governance Gap in Digital Transformation. The AI Governance Gap in Digital Transformation
AI programmes are often adopted tactically, without enough governance for supplier risk, data exposure, quality, workforce impact, or board accountability.
GTM, Consent Tools, and Core Web Vitals: How to Audit Third‑Party Script Cost. GTM, Consent Tools, and Core Web Vitals: How to Audit Third‑Party Script Cost
Audit third‑party script cost across GTM, consent tools, analytics, experimentation, and personalisation, without breaking measurement or business workflows.
Why AI Makes Senior Engineers More Important, Not Less. Why AI Makes Senior Engineers More Important, Not Less
As AI reduces friction in implementation, the value of architecture, review, domain judgement, mentoring, and failure analysis rises rather than falls.
Gatsby to Next.js Migration Checklist. Gatsby to Next.js Migration Checklist
A practical Gatsby to Next.js migration checklist covering routes, data, rendering, plugins, images, redirects, preview, sitemaps, and SEO validation.
The Automation Tax No One Measures. The Automation Tax No One Measures
Automation can save labour, but it also creates monitoring, exception handling, vendor, governance, and security costs that many business cases ignore.
Contentful to Sanity Migration Checklist for Next.js Sites. Contentful to Sanity Migration Checklist for Next.js Sites
A practical Contentful to Sanity migration checklist for Next.js sites, covering schemas, references, preview, redirects, metadata, and SEO checks.
SEO Best Practices in Next.js: Improving Core Web Vitals. SEO Best Practices in Next.js: Improving Core Web Vitals
SEO best practices in Next.js, with a sharper focus on Core Web Vitals, stable layouts, lighter bundles, metadata, and real user measurement for search.
Google's Search Monopoly Was Built on a Deal. AI is Rewriting It. Google's Search Monopoly Was Built on a Deal. AI is Rewriting It
Google's old exchange was simple: crawl the web and send traffic back. AI search weakens that bargain by answering more journeys before the click.
Why Your Next.js App Router Page is Stale: Cache Tags, Revalidation, and CMS Publishing. Why Your Next.js App Router Page is Stale: Cache Tags, Revalidation, and CMS Publishing
Debug stale Next.js App Router pages with cache tags, revalidation paths, CMS webhooks, preview freshness, dependency graphs, and simpler cache contracts.
Contentful to Sanity Migration Risks for Next.js Sites. Contentful to Sanity Migration Risks for Next.js Sites
Contentful to Sanity migration risks for Next.js sites, including models, references, rich text, preview, metadata, redirects, and launch checks.
AI and the Collapse of Organisational Memory. AI and the Collapse of Organisational Memory
AI knowledge retrieval can weaken organisational memory when summaries hide context, dissent, incident history, product reasoning, and uncertainty.
CMS Preview Should Be a Migration Requirement, Not an Afterthought. CMS Preview Should Be a Migration Requirement, Not an Afterthought
Why CMS preview belongs in the migration plan for Next.js sites, covering draft state, auth, cookies, iframes, cache invalidation, and governance.
The Hidden Cost of Replacing Juniors with AI. The Hidden Cost of Replacing Juniors with AI