Virgin Atlantic
& Holidays
Lead engineer on Virgin Atlantic & Holidays' large‑scale replatforming programme, unifying twelve disparate applications within a new headless architecture built with React and Next.js.

A select portfolio of my work in web development, product engineering, and technical leadership for well‑known brands.
Lead engineer on Virgin Atlantic & Holidays' large‑scale replatforming programme, unifying twelve disparate applications within a new headless architecture built with React and Next.js.

Long‑term technical direction and hands‑on development for IMG Licensing's digital platform, spanning its original rebuild, ongoing evolution, major redesign, and migrations to Next.js, Sanity, and Vercel.

Principal engineer leading AI‑driven browser tooling within Microsoft Edge DevTools, including real‑time content simplification, integrated issue reporting, and developer feedback pipelines.

Senior software engineer on the UK and Ireland replatform, migrating Nando’s customer‑facing websites from legacy Drupal to a unified headless platform built with Next.js and Storyblok, with a focus on performance, accessibility, and SEO.

Lead UI development across several HSBC digital transformation projects, spanning commercial banking, React platform development, legacy integration, and complex global banking workflows.

Lead front‑end developer within Selfridges' e‑commerce Customer Experience team, delivering new features, considerable refactoring, and platform performance improvements.

Technical architecture and sole development of Linkudo, rebuilding this classic Flash‑based word association game as a modern, mobile‑first web application.

Senior developer in the Findability team, leading the digital implementation of the John Lewis & Partners rebrand alongside new feature development, user journey optimisation, and performance improvements.

Principal Developer on Navico's multi‑site, multilingual e‑commerce platform, delivering three distinct marine brands from a shared front‑end architecture and single codebase.

Sole UI developer for the award‑winning fourth major version of the BBC homepage, rebuilding and optimising its front end for millions of daily users.

Senior JavaScript developer delivering a React‑based rebuild of the World Economic Forum's online platforms, whilst also leading the introduction of new user features.

Senior front‑end development for Condé Nast's Style.com, a curated e‑commerce marketplace spanning fashion, beauty, and technology, integrating editorial content and vendor stock systems.

Front‑end development for Bose's accessible self‑service support platform, helping customers find manuals, troubleshoot products, and access community support across hundreds of products.

Senior developer on Polestar's highly animated, interactive website and automotive configurators, built with Gatsby, React, and TypeScript as Volvo's former go‑faster brand evolved into an EV company.

Senior front‑end development for Macmillan Education's Open Mind platform, transforming printed course materials into interactive digital learning for international audiences.

React front‑end development for Plex's web‑based media library and player, improving browser access to personal video, audio, and image collections.

Senior engineer supporting Boohoo Group's migration of multiple e‑commerce brands onto a unified React platform with shared, themeable Storybook components.

Front‑end development for Dataffirm's real‑time investment platform, turning complex market and sentiment data into tools for investor research and analysis.

Long‑running platform engineering for Lotus Cars across vehicle configurators, model pages, pre‑owned sales, dealership tools, and major vehicle launches.

Senior developer delivering an all‑new React e‑commerce platform designed to handle high traffic volumes and support multiple languages and currencies.

Long‑running development of Wreel Agency's highly animated, content‑managed website and interactive portfolio, evolving the platform alongside the agency's changing brand.

Sole developer for Red Central's media‑led creative studio website, combining a highly visual front end with a flexible Gatsby and Contentful publishing platform.

Senior front‑end development for MOSCOT's WordPress to Shopify replatform, building reusable storefront components and key e‑commerce journeys across the redesigned site.

Responsive front‑end template system for Cox & Kings' luxury travel e‑commerce website, delivered as 70+ components and 30 HTML templates for integration into an existing legacy platform.

Front‑end development for Tony's Chocolonely's colourful website and Chocoshop rebuild, combining animated brand storytelling with responsive e‑commerce journeys.

Development of ToyBoxX's highly animated recording studio website, combining layered parallax, glitch effects, and a distinctive visual identity to reflect the studio's character.
