Articles
Shopify
Shopify is an effective managed commerce platform, which is precisely why a custom front end should not be treated as an automatic upgrade. These articles look at the constraints of its Liquid theme layer and the extra ownership introduced by headless architecture, so the decision stays tied to a real storefront problem.
Faceted Navigation SEO in Headless Commerce: Filters, Canonicals, and Crawl Control. 
E‑Commerce SEO Migration: Product and Category Pages in Next.js. E‑Commerce SEO Migration: Product and Category Pages in Next.js
How to migrate e‑commerce product and category pages to Next.js without losing SEO value, including URLs, filters, schema, canonicals, and redirects.
Should You Move a Shopify Storefront to Next.js? Should You Move a Shopify Storefront to Next.js?
Decide whether Shopify to Next.js is worth it by weighing storefront control, SEO, performance, checkout, apps, content workflow, cost, and risk.
Building Multi‑Tenant Applications with Next.js. Building Multi‑Tenant Applications with Next.js
Multi‑tenant applications serve multiple customers from a single codebase. Here, I walk through building a scalable multi‑tenant web application using Next.js.
From Liquid Templates to Headless Storefronts. From Liquid Templates to Headless Storefronts
How e‑commerce front‑end work moved from Liquid templates to headless storefronts, and what teams risk when they underestimate data, checkout, and operations.
Shopify Theme Constraints with Liquid. Shopify Theme Constraints with Liquid
How Shopify Liquid theme constraints affect products, sections, apps, checkout, SEO, performance and the decision to stay theme‑based or go headless.
Using Liquid Templates in E‑Commerce Front Ends. Using Liquid Templates in E‑Commerce Front Ends
How Liquid templates shape e‑commerce front‑end work, including products, collections, snippets, theme constraints, content, and safe customisation.
Exploring the Liquid Templating Language. Exploring the Liquid Templating Language
Liquid is a small templating language with a lot of reach. This article explores its syntax, control flow, and why it shows up in so many CMS tools.