
E‑Commerce SEO Migration: Product and Category Pages in Next.js
How to migrate e‑commerce product and category pages to Next.js without losing SEO value, including URLs, filters, schema, canonicals, and redirects.
Articles
Shopify is an e‑commerce platform that gives individuals and businesses a managed way to create and run online shops. From a development perspective, its traditional theme layer uses Liquid, a Ruby‑based templating language with a syntax broadly comparable to Handlebars, while more complex builds can also use Shopify as part of a headless commerce architecture.
Below you will find a subset of articles from my blog specifically about Shopify and how Shopify can be migrated headlessly to Next.js. This is a topic I have worked with for many years, although it has not been one I have written about often. There are seven articles collected here so far, which you can see and read below.

How to migrate e‑commerce product and category pages to Next.js without losing SEO value, including URLs, filters, schema, canonicals, and redirects.

Decide whether Shopify to Next.js is worth it by weighing storefront control, SEO, performance, checkout, apps, content workflow, cost, and risk.

Multi‑tenant applications serve multiple customers from a single codebase. Here, I walk through building a scalable multi‑tenant web application using Next.js.

How e‑commerce front‑end work moved from Liquid templates to headless storefronts, and what teams risk when they underestimate data, checkout, and operations.

How Shopify Liquid theme constraints affect products, sections, apps, checkout, SEO, performance and the decision to stay theme‑based or go headless.

How Liquid templates shape e‑commerce front‑end work, including products, collections, snippets, theme constraints, content, and safe customisation.

Liquid is a small templating language with a lot of reach. This article explores its syntax, control flow, and why it shows up in so many CMS tools.