MOSCOT
Eyewear
Senior front‑end development for MOSCOT's WordPress to Shopify replatform, producing Liquid, Sass, and Node.js templates for its eyewear e‑commerce website.
In Detail
New vs. Old
MOSCOT's previous website was based on WordPress and had been shaped over time through a mixture of external development, internal experimentation, and incremental changes. Although it had served the business for many years, it had become slow, unreliable, and difficult to evolve.
A mild brand refresh and growing interest in MOSCOT's products led to a new Shopify website with a more modern, interactive front end. Visually and technically, the difference between the old and new experiences was stark.
Subtle Interactions and Bold Photography
Working within Shopify's Liquid front‑end framework, the new interface combined subtle interaction and event animations with large, colourful, heavily optimised imagery.
The aim was to give the site a more refined, editorial feel whilst supporting MOSCOT's high‑quality product photography and premium eyewear positioning.
Product Listing Pages
Product listing pages used a simple grid to showcase eyewear imagery, with custom filters and ordering controls allowing visitors to refine their selection of eyeglasses or sunglasses. Optional in‑grid components also allowed MOSCOT to include interstitial promotions and cross‑promote related products.
Product Details Pages
Product detail pages carried the highest conversion responsibility in the e‑commerce journey. For MOSCOT, that meant balancing large product photography with colour options, sizing, product information, and clear purchasing actions.
The template followed a familiar e‑commerce pattern seen across many of my previous projects, whilst adapting the layout and imagery around MOSCOT's premium eyewear presentation.
Composable Pages
For other areas of the site, a component library allowed the team to construct pages in different orders and layouts. More involved editorial and brand pages used bespoke components and templates to support richer storytelling around MOSCOT's history and product world.
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John Kavanagh was undoubtedly the best UI developer on the programme (often carrying the burden of his team) and played a crucial role in rebuilding the look and feel of the bank's global online platforms. John was always articulate, willing to speak his mind, helpful and always did an amazing job ‑ he clearly takes immense pride in his work (and rightly so!). His attention to detail and perfectionist attitude helped produce a product that we could be proud of, despite the extremely difficult environment we had to work in.
John would suit any senior or lead UI developer roles and I would have no hesitation in recommending him."
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John Kavanagh is a very talented front‑end web developer. He is enthusiastic, up‑beat, very knowledgeable in his field and has a great eye for detail. He brought a lot to our team and to the product, I would be happy to work with him again."
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I initially worked with John Kavanagh at Style.com where we built an e‑commerce site for Condé Nast. We built numerous versions of the site for prototypal purposes and finally went live with a version that contained the majority of work from John and his team. Always punctual, proactive and willing, he's definitely one to have in any development team. Since then we went on to work together again at HSBC where we built a number of key React components. He's a great team player who takes a lot of pride in his work, I'd highly recommend him."
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I worked with John Kavanagh at AND Digital for a client focusing on the development of web pages through Gatsby and Contentful. His experience and skill definitely showed but alongside that he was enjoyable to work with. He was always available to the team in any capacity; whether that be to help get a ticket over the line or to teach new ways of doing things. My time with John has personally been a great learning experience and I hope to work with him again in the future."
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I had the pleasure of working closely with John Kavanagh at Selfridges. He is an exceptional programmer who consistently delivered high‑quality work. John possesses a deep understanding of exceptional front‑end development skills and has a remarkable ability to tackle complex problems with creative and effective solutions.
What sets John apart is not only his technical expertise but also his strong work ethic and dedication to delivering results. He is a reliable and proactive team player, always willing to go the extra mile to ensure project success. I was particularly impressed with his ability to help with issues and make the explanations simple and succinct.
Beyond his technical skills, John is a pleasure to work with. He communicates effectively, collaborates seamlessly with team members, and approaches challenges with a positive and solution‑oriented mindset."
