Is this different from a general SEO audit?

Yes. This page is for post-migration recovery where the old WordPress estate and the new Next.js estate need to be compared route by route, template by template, until the technical cause of the visibility loss is clear. It is not WordPress theme or plugin implementation work.

Can you help if the migration is already live?

Yes. This page is specifically for live migrations where the drop is already visible. If the move has not launched yet, the WordPress to Next.js migration page is the better fit.

Is a traffic drop always caused by the Next.js migration?

No. The first pass separates release effects, measurement changes, seasonality, URL changes, and actual organic loss. Next.js may be part of the cause, but the evidence has to show where the old and new output diverged.

Services

Post‑Launch SEO Recovery for WordPress to Next.js Migrations

This is post‑launch recovery work for a site that has already moved from WordPress to Next.js. WordPress is the comparison baseline here, not the platform being rebuilt. The job is to find where the old search‑critical output and the new rendered output no longer line up.

Recover lost visibility after a WordPress‑to‑Next.js launch by finding what changed between the legacy WordPress output and the new rendered Next.js pages.

Short Answer

A WordPress‑to‑Next.js launch can look visually finished whilst organic visibility falls because legacy URL behaviour, redirects, metadata, headings, body content, internal links, structured data, sitemap entries, or canonical signals did not survive the move cleanly. The useful question is not whether WordPress or Next.js is the better platform. It is what changed between the old WordPress output and the current rendered Next.js output, and whether the traffic drop is real organic loss rather than tracking noise.

Why It Matters

This is for teams after launch, when they need to decide whether the problem is urgent recovery triage, rendered‑output comparison, redirect or canonical repair, a wider replatform audit, or a planned review for the next phase.

Typical Symptoms

Organic sessions, rankings, or indexed URLs dropped after a WordPress‑to‑Next.js launch even though the rebuilt pages look visually complete.
Legacy WordPress URL patterns, archive routes, media paths, or trailing‑slash behaviour no longer map cleanly into the new platform.
Pages kept their visible design, but titles, descriptions, canonicals, headings, schema, body content, or internal links changed in the rendered output.
The team has moved on from WordPress implementation work, but still needs to know which WordPress‑era search signals were lost during the Next.js launch.
Analytics and Search Console disagree enough that the first job is to separate measurement changes from actual organic loss.

Likely Causes

Redirect coverage is incomplete, chains are longer than expected, or high‑value WordPress URLs now resolve to weaker Next.js destinations.
SEO behaviour that used to live inside WordPress plugins, theme templates, taxonomies, or archive rules was not rebuilt explicitly in Next.js.
Rendered body content, headings, internal links, related content, or archive paths changed enough that search engines are no longer seeing equivalent pages.
The launch changed analytics tracking, consent behaviour, seasonality context, or channel attribution, making the apparent traffic drop look cleaner than the evidence supports.

What I Look at First

Legacy WordPress URL inventory, top pre‑launch landing pages, redirect map, redirect chains, and the current final URL for each commercially important page.
Raw HTML and rendered HTML from the old WordPress templates and current Next.js templates, including title, meta description, canonical, headings, body content, structured data, image metadata, and crawlable internal links.
Sitemap entries, canonical targets, noindex rules, robots behaviour, and Search Console coverage or indexing deltas after launch.
Analytics tracking, consent changes, channel attribution, seasonality, and release timing so real organic loss is separated from measurement noise.

How I Help Fix This

Use the former WordPress site as evidence, not as the target platform, then compare it against the current Next.js output route by route.
Group issues by redirect loss, rendered‑output loss, metadata loss, internal‑link collapse, sitemap or canonical drift, and content‑model mismatch.
Prioritise urgent recovery work by lost landing‑page value, fix confidence, and whether the page needs redirect repair, canonical repair, rendered‑output restoration, or broader replatform review.
Keep the diagnosis separate from a planned migration review: this page is for a migration that has already launched and now needs evidence‑led recovery.
Use anonymised recovery evidence where client details are sensitive rather than forcing a named case study that does not directly prove the issue.

When to Look at This

When the site is already live and the business needs to decide between urgent recovery triage, a rendered‑output comparison, redirect/canonical repair, a broader replatform audit, or a planned review for a later migration phase.
When the team has tried isolated SEO fixes but still does not have route‑level evidence showing what changed from WordPress to Next.js.
When stakeholders are blaming Next.js, content quality, seasonality, or tracking before the release evidence has been separated.

What Gets Resolved

Legacy WordPress URLs are compared against the live Next.js routes, redirect chains, canonicals, and sitemap output.
Raw and rendered HTML differences are mapped across titles, descriptions, headings, body content, internal links, and structured data.
Analytics tracking changes, Search Console deltas, seasonality, and release timing are separated before the traffic drop is treated as technical SEO loss.
Recovery work is prioritised by lost landing‑page value, fix confidence, and whether the page needs redirect, canonical, content, or rendered‑output repair.

How This Usually Works

Technical Diagnostic
A focused review of affected routes, templates, deployment behaviour, crawl signals, CMS behaviour, performance bottlenecks, or code paths, followed by a prioritised fix plan the team can take into delivery.
Recovery Sprint
A short, concentrated engagement for a defined technical SEO, performance, CMS, Vercel, migration, or production issue where the business needs the cause isolated and the first fixes moved quickly.

Common Questions

Is this different from a general SEO audit?: Yes. This page is for post‑migration recovery where the old WordPress estate and the new Next.js estate need to be compared route by route, template by template, until the technical cause of the visibility loss is clear. It is not WordPress theme or plugin implementation work.
Can you help if the migration is already live?: Yes. This page is specifically for live migrations where the drop is already visible. If the move has not launched yet, the WordPress to Next.js migration page is the better fit.
Is a traffic drop always caused by the Next.js migration?: No. The first pass separates release effects, measurement changes, seasonality, URL changes, and actual organic loss. Next.js may be part of the cause, but the evidence has to show where the old and new output diverged.