Scenario
React SPA to Next.js Migration
Move a React SPA to Next.js before client‑rendered routes keep important pages out of search and start capping performance or delivery speed.
Start here if the first question is how to move a legacy platform or older front end to Next.js safely. This is Next.js migration consulting for the architecture, route, content, and release decisions that decide whether the move holds up.
Choose the right Next.js migration path when an older front end, legacy platform, or hard‑to‑maintain site needs a cleaner architecture and safer migration plan.
Choose the source platform or migration shape that is closest to the current estate.
Scenario
Move a React SPA to Next.js before client‑rendered routes keep important pages out of search and start capping performance or delivery speed.
Scenario
Move a WordPress‑led front end to Next.js when speed, scale, and maintainability all need to improve without losing URLs, preview trust, or editorial continuity.
Scenario
Move off Gatsby before slow builds, brittle plugins, and awkward content updates start blocking delivery.
Scenario
Move beyond a Shopify theme when storefront performance, design flexibility, or content control are now holding commerce back.
Scenario
Move a Drupal‑led estate to Next.js without losing aliases, preview behaviour, or SEO continuity on content‑heavy routes.
Scenario
Move a mature Next.js codebase to the App Router without turning caching, rendering, and middleware changes into launch risk.
Capability
Bring in senior Next.js architecture support when a legacy platform, older front end, or hard‑to‑maintain site needs migration planning, platform rescue, and clearer delivery direction.
Capability
Bring in engineering‑led SEO help when Google is not indexing important JavaScript pages because rendering, crawlability, metadata, or migration changes are getting in the way.
Capability
Bring in performance help when page loads feel slow, Core Web Vitals are slipping, or scripting cost is hurting key user journeys.
Capability
Bring in headless CMS consulting when CMS architecture, SEO controls, preview trust, or revalidation decisions are about to lock in operational pain.
Senior software engineer on the UK and Ireland replatform, migrating Nando’s customer‑facing websites from legacy Drupal to a unified headless platform built with Next.js and Storyblok, with a focus on performance, accessibility, and SEO.

Lead engineer on this massive replatforming project, unifying twelve disparate applications under a new headless architecture with React and Next.js.

An all‑new identity and website. Making careful use of their extensive library of client imagery, this was a ground‑up build using Gatsby, Contentful, and Netlify for this world‑leading licensing company.

File-system routing in Next.js explained clearly, including the `pages` directory, nested routes, index files, and why routing feels simpler than custom setups.
`getStaticPaths` in Next.js explained with dynamic routes, pre-rendered paths, fallback behaviour, and how static generation works for slug-based pages.
Static generation and server-side rendering solve different problems in Next.js. This guide compares performance, freshness, and trade-offs.
Send me the affected page or route, point me at the code if that helps, and tell me what you expected to happen versus what is happening now. If this connects to a Next.js migration, technical SEO drop, performance issue, launch, or platform move, include that context too. I'll come back with the clearest next step.