What is Artificial Superintelligence (ASI)?
Artificial superintelligence means AI that broadly outperforms humans, not just a better chatbot. What ASI means, why it matters, and what remains uncertain.
Articles
Artificial Intelligence
Artificial Intelligence (AI) is a rapidly evolving field of computer science focused on creating systems and algorithms capable of performing tasks that would otherwise require human intelligence. This includes understanding language, recognising patterns, or making complex decisions. In the context of web development, AI can enhance user experiences through personalised content recommendations, conversational chatbots, and intelligent data analytics.
Below you will find a subset of articles from my blog specifically about Artificial Intelligence. This is an area that I have worked with for many years, and have managed to write about quite a few times. There are nine collected together for you below.
What is Artificial Superintelligence (ASI)? 
What AEO is, and How It Fits with SEO and GEO. What AEO is, and How It Fits with SEO and GEO
AEO explained alongside SEO and GEO, covering answer engines, featured snippets, AI answers, content structure, measurement, and practical workflow.
The AI Layoff Trap: When Local Efficiency Becomes Systemic Fragility. The AI Layoff Trap: When Local Efficiency Becomes Systemic Fragility
AI automation improves productivity, but unmanaged labour displacement risks weaker demand, brittle organisations, concentrated gains, and a race to the bottom.
GEO vs. SEO: Where They Overlap, and Where They Don't. GEO vs. SEO: Where They Overlap, and Where They Don't
GEO and SEO overlap, but they are not interchangeable. This article breaks down where they meet, where they differ, and how websites need to adapt.
What GEO is, and Why It is Not Just SEO for AI. What GEO is, and Why It is Not Just SEO for AI
What GEO is, where the term helps, where it misleads, and how generative engine optimisation relates to search, retrieval, trust, and clearer web content.
Ethical AI: Sustainability, Ethics, and the Future. Ethical AI: Sustainability, Ethics, and the Future
AI has ethical and environmental costs. Here, I examine its sustainability, responsible use, and whether artificial intelligence could ever replace developers.
Ethical AI in Web Development: AI’s Impact on Developers and the Industry. Ethical AI in Web Development: AI's Impact on Developers and the Industry
AI is reshaping web development, but is it helping or harming the industry? I explore its impact on developers, security, and the future of hiring.
The Rise of AI in Web Development. The Rise of AI in Web Development
An exploration into the impact of AI on web development, from tools like generative design and code generation to challenges in sustainability and the future.
Will AI Replace Front‑End Developers? Will AI Replace Front‑End Developers?
Will AI replace front‑end developers? This article separates routine automation from judgement, accessibility, browser knowledge, product context, and UX.