AGI vs. AI vs. ASI: What Actually Changes?
A practical explanation of AI, AGI and ASI for engineering and product teams, covering capability, autonomy, risk, governance and real‑world impact.
Articles
Artificial Intelligence
Artificial Intelligence (AI) is a rapidly evolving field of computer science focused on creating systems and algorithms capable of performing tasks that would otherwise require human intelligence. This includes understanding language, recognising patterns, or making complex decisions. In the context of web development, AI can enhance user experiences through personalised content recommendations, conversational chatbots, and intelligent data analytics.
Below you will find a subset of articles from my blog specifically about Artificial Intelligence. This is an area I have worked with for many years, and it has been a regular subject in my writing. There are twenty articles collected together for you below.
AGI vs. AI vs. ASI: What Actually Changes? 
The Great AI Content Collapse: Why Cheap Content Makes Real Expertise More Valuable. The Great AI Content Collapse: Why Cheap Content Makes Real Expertise More Valuable
The AI content collapse makes cheap publishing less valuable, shifting durable content strategy toward proof, authorship, structure, trust, and expertise.
The AI Middle Manager Problem. The AI Middle Manager Problem
AI can automate management reporting, but this article separates status theatre from judgement, coaching, accountability, and real prioritisation.
Technical GEO for Websites: Entities, Structured Data, and Crawl Paths. Technical GEO for Websites: Entities, Structured Data, and Crawl Paths
Technical GEO for websites, covering indexing, renderability, entity clarity, structured data, and crawl paths without inventing an AI‑only markup layer.
How Service Pages Become Answerable in AI Search. How Service Pages Become Answerable in AI Search
How service pages become easier for AI search to retrieve and summarise through clear problems, visible proof, internal links, schema, and answers.
AI is Making Technical Debt Cheaper to Create. AI is Making Technical Debt Cheaper to Create
AI coding tools make code faster to produce, but technical debt still needs review, ownership, tests, documentation, and senior engineering judgement.
The AI Productivity Mirage: When More Output Does Not Mean More Value. The AI Productivity Mirage: When More Output Does Not Mean More Value
AI can inflate output without improving outcomes. This article explains why weak metrics, faster generation, and shallow review create a productivity mirage.
AI Will Be Ok If We Stop Treating It Like Magic. AI Will Be Ok If We Stop Treating It Like Magic
AI will be OK if teams treat it as real technology, not magic, with adoption shaped by judgement, skills, governance, shared access, and careful autonomy.
What is Artificial Superintelligence (ASI)? What is Artificial Superintelligence (ASI)?
Artificial superintelligence means AI that broadly outperforms humans, not just a better chatbot. What ASI means, why it matters, and what remains uncertain.
What AEO is, and How It Fits with SEO and GEO. What AEO is, and How It Fits with SEO and GEO
AEO explained alongside SEO and GEO, covering answer engines, featured snippets, AI answers, content structure, measurement, and practical workflow.
The AI Layoff Trap: When Local Efficiency Becomes Systemic Fragility. The AI Layoff Trap: When Local Efficiency Becomes Systemic Fragility
AI automation improves productivity, but unmanaged labour displacement risks weaker demand, brittle organisations, concentrated gains, and a race to the bottom.
Responsible AI Needs an Owner. Responsible AI Needs an Owner
Responsible AI becomes real only when decision ownership, data handling, audit trails, exceptions, procurement, and support are assigned to people.
GEO vs. SEO: Where They Overlap, and Where They Don't. GEO vs. SEO: Where They Overlap, and Where They Don't
GEO and SEO overlap, but they are not interchangeable. This article breaks down where they meet, where they differ, and how websites need to adapt.
Enterprise AI Delivery Starts After the Pilot. Enterprise AI Delivery Starts After the Pilot
Enterprise AI delivery usually fails after the demo, when ownership, governance, support, procurement, data access, and measurement have to become real.
What GEO is, and Why It is Not Just SEO for AI. What GEO is, and Why It is Not Just SEO for AI
What GEO is, where it overlaps with SEO and AEO, and why crawlability, evidence, structure and practical judgement matter more than AI tricks.
Agentic Systems Do Not Fix Weak Service Boundaries. Agentic Systems Do Not Fix Weak Service Boundaries
Agentic systems do not replace service design. They expose weak contracts, permissions, observability, retries, state ownership, and workflow boundaries.
Ethical AI: Sustainability, Ethics, and the Future. Ethical AI: Sustainability, Ethics, and the Future
AI has ethical and environmental costs. Here, I examine its sustainability, responsible use, and whether artificial intelligence could ever replace developers.
Ethical AI in Web Development: AI’s Impact on Developers and the Industry. Ethical AI in Web Development: AI's Impact on Developers and the Industry
AI is reshaping web development, but is it helping or harming the industry? I explore its impact on developers, security, and the future of hiring.