Technical Diagnostic
A focused review of affected routes, templates, deployment behaviour, crawl signals, CMS behaviour, performance bottlenecks, or code paths, followed by a prioritised fix plan the team can take into delivery.
App Router pages may be slow, stale, or inconsistent because the problem sits in caching, React Server Component boundaries, or Server Actions rather than one obvious bug.
Untangle App Router caching and mutation issues when data is not updating, pages feel stale, or behaviour changes unexpectedly between routes.
App Router problems often show up as slow pages, stale data, or inconsistent behaviour because caching, RSC boundaries, and mutations are part of one runtime model. Treating each symptom separately usually creates more confusion. Diagnosis traces affected routes through fetches, actions, invalidation, and client boundaries until the operating model is clear.
A focused review of affected routes, templates, deployment behaviour, crawl signals, CMS behaviour, performance bottlenecks, or code paths, followed by a prioritised fix plan the team can take into delivery.
Senior hands‑on support inside an existing team where architecture, implementation, review, and delivery judgement all matter, especially when the work cannot be handed over as isolated tickets.
Ongoing senior technical cover for architecture, roadmap, supplier review, delivery risk, hiring shape, and platform‑ownership decisions when the team is not ready to hire permanently.
Make tenant routing, configuration, content ownership, and shared delivery rules explicit before a single Next.js codebase becomes too coupled to scale safely.
Move a mature Next.js codebase to the App Router without turning caching, rendering, middleware, or rollout changes into launch risk.
Diagnose hydration mismatches before Hydration failed errors, brittle UI, and production‑only rendering bugs start compounding into release risk across user journeys.
Stabilise failing Next.js builds on Vercel before deployment failures start blocking releases, obscuring root causes, and slowing critical delivery work.
Debug Vercel production issues where builds, deployments, revalidation, auth, or environment differences are blocking releases and weakening production confidence for delivery teams.
Senior Next.js architecture work for legacy platforms, difficult migrations, and live stacks that need clearer delivery direction before more work piles on.
Debug live Next.js stacks that became slower, less stable, or harder to reason about after a release, redesign, dependency change, or script rollout.
Review Next.js architecture when tenancy, shared systems, App Router behaviour, or unclear team ownership is making the product harder to change safely.

Next.js gives us two ways to handle back‑end logic: API Routes and Server Actions. Here, I clearly explain when to choose each approach for the best results.

Caching strategies for data fetching in Next.js, including force‑cache, revalidation, stale data trade‑offs, and the debugging traps teams hit in production.

React performance work is often about avoiding repeated effort. This guide looks at memoisation, browser caching, and smarter data‑fetching choices.
