Scenario
Next.js Core Web Vitals Regression Fix
Recover lost Core Web Vitals after a release before the site feels slower and key routes start hurting conversion, crawl efficiency, or release confidence.
Start here when the platform is already live and the pain shows up as slow routes, brittle rendering, or regressions nobody has isolated confidently.
Choose the right performance and stability investigation when a live Next.js stack is slower, less stable, or harder to reason about after change.
Choose the problem that most closely matches the current live‑stack behaviour.
Scenario
Recover lost Core Web Vitals after a release before the site feels slower and key routes start hurting conversion, crawl efficiency, or release confidence.
Scenario
Diagnose hydration mismatches before Hydration failed errors, brittle UI, and production‑only rendering bugs start compounding.
Scenario
Reduce third‑party script cost when GTM, analytics, consent, or personalisation tooling starts dragging down key journeys.
Capability
Bring in performance help when page loads feel slow, Core Web Vitals are slipping, or scripting cost is hurting key user journeys.
Capability
Bring in senior Next.js architecture support when a legacy platform, older front end, or hard‑to‑maintain site needs migration planning, platform rescue, and clearer delivery direction.
Capability
Bring in engineering‑led SEO help when Google is not indexing important JavaScript pages because rendering, crawlability, metadata, or migration changes are getting in the way.
Capability
Bring in headless CMS consulting when CMS architecture, SEO controls, preview trust, or revalidation decisions are about to lock in operational pain.
Lead front‑end developer within the e‑commerce Customer Experience team. Leading the delivery of new features, as well as considerable refactoring and improvement of the existing platform's performance.

Senior developer as part of team 'Findability'. Led the digital implementation of the 'John Lewis & Partners' rebrand alongside new feature development, user journey optimisation, and performance improvements.

Senior software engineer on the UK and Ireland replatform, migrating Nando’s customer‑facing websites from legacy Drupal to a unified headless platform built with Next.js and Storyblok, with a focus on performance, accessibility, and SEO.

Freelance full‑stack developer for this modern reimagining of the classic browser‑based word association game. Built with Next.js, Node.js, Supabase, and Redis.

How ISR improves Next.js performance by mixing static speed with controlled freshness, and where it fits best over fully dynamic rendering for changing content.
Time To First Byte (TTFB) is a crucial influence on website performance. The easy answer is increasing server resources, but there are other considerations too.
Using the CSS content-visibility property we can control how an element interacts with the browser render, controlling when or how an element content renders
Send me the affected page or route, point me at the code if that helps, and tell me what you expected to happen versus what is happening now. If this connects to a Next.js migration, technical SEO drop, performance issue, launch, or platform move, include that context too. I'll come back with the clearest next step.