Technical Diagnostic
A focused review of affected routes, templates, deployment behaviour, crawl signals, CMS behaviour, performance bottlenecks, or code paths, followed by a prioritised fix plan the team can take into delivery.
Next.js hydration failed and text content does not match errors usually mean server and client rendering no longer agree consistently enough for production.
Diagnose hydration mismatches before Hydration failed errors, brittle UI, and production‑only rendering bugs start compounding into release risk across user journeys.
Hydration mismatches are not just noisy console warnings. They mean the HTML sent by Next.js no longer agrees with the first client render, which can leave teams with brittle UI, production‑only bugs, and blocked releases. A useful fix traces the mismatch back to the boundary, state, data, or browser‑only assumption causing it.
A focused review of affected routes, templates, deployment behaviour, crawl signals, CMS behaviour, performance bottlenecks, or code paths, followed by a prioritised fix plan the team can take into delivery.
A short, concentrated engagement for a defined technical SEO, performance, CMS, Vercel, migration, or production issue where the business needs the cause isolated and the first fixes moved quickly.
Recover lost Core Web Vitals after a release before the site feels slower and key routes start hurting conversion, crawl efficiency, or release confidence.
Untangle App Router caching and mutation issues when data is not updating, pages feel stale, or behaviour changes unexpectedly between routes.
Stabilise failing Next.js builds on Vercel before deployment failures start blocking releases, obscuring root causes, and slowing critical delivery work.
Senior Next.js architecture work for legacy platforms, difficult migrations, and live stacks that need clearer delivery direction before more work piles on.
Debug live Next.js stacks that became slower, less stable, or harder to reason about after a release, redesign, dependency change, or script rollout.
Performance work for modern front ends where page loads feel slow, Core Web Vitals are slipping, or scripting cost is hurting key user journeys.
Debug Vercel production issues where builds, deployments, revalidation, auth, or environment differences are blocking releases and weakening production confidence for delivery teams.

Dynamic imports and code splitting in Next.js explained with `next/dynamic`, lazy‑loaded components, SSR trade‑offs, and when splitting really helps.

Whilst replatforming an app, I came across this limitation in Next.js: you cannot (easily) access search parameters in an SSR layout. Here, I share my solution.

_app and Custom _document in Next.jsCustom `_app` and `_document` in Next.js explained clearly, including shared layout, global setup, server‑rendered HTML, and what each file is actually for.

Add seeded randomisation to an SSR Gatsby project, keeping content order deterministic across builds while still rotating destination‑style content.