Capability
Next.js Platform Consulting
Senior Next.js architecture work for legacy platforms, difficult migrations, and live stacks that need clearer delivery direction before more work piles on.
Services
Next.js Website and Application Development for New Builds and Digital Transformation
New builds and digital transformation programmes are where the expensive decisions are made early: routing, content modelling, data boundaries, accessibility, performance budgets, deployment, and how the platform will be maintained after launch.
Build a new Next.js website, web application, headless CMS front end, or product platform inside wider digital transformation work, with SEO, performance, accessibility, and maintainability designed in from the start.
Short Answer
A new Next.js build is often one part of a larger transformation programme, and it is the best moment to make the technical decisions that are expensive to retrofit later. I can design and build the front end or application architecture, connect it to the right content and data model, and keep SEO, performance, accessibility, and release behaviour inside the delivery work from the start.
Common situations
- New Next.js websites, applications, and headless front ends where architecture and implementation need to move together.
- Product platforms, campaign sites, content platforms, and internal tools delivered as part of wider digital transformation work.
- Build decisions where SEO, performance, accessibility, content workflows, and long‑term maintainability need to be part of the first implementation.
This route is for new builds and transformation work rather than migration or recovery work. If the build is replacing an existing platform, the migration route may be a better fit.
Related Consulting Support
Capability
Technical SEO for JavaScript Applications
Engineering‑led SEO work for JavaScript sites where rendering, crawlability, metadata, or migration changes are keeping important pages out of search.
Capability
Performance Optimisation and Core Web Vitals
Performance work for modern front ends where page loads feel slow, Core Web Vitals are slipping, or scripting cost is hurting key user journeys.
Capability
Headless Architecture Consulting
Headless CMS architecture advice for decisions around preview trust, SEO controls, revalidation, and editorial workflow before they become operational pain.
Also Relevant
Secondary service
Codebase audits and optimisation
Codebase review and optimisation for teams carrying unnecessary complexity, quality drift, or avoidable front‑end performance cost.
Secondary service
Hosting and platform support
Practical help with Vercel, deployment behaviour, production debugging, and the platform details that decide whether releases stay reliable.
Secondary service
Technical writing and documentation
Technical documentation, implementation notes, and delivery‑facing writing that helps teams keep platform decisions usable after handover.
Send me the details
Send me the affected page or route, point me at the code if that helps, and tell me what you expected to happen versus what is happening now. If this connects to a Next.js migration, technical SEO drop, performance issue, launch, or platform move, include that context too. I'll come back with the clearest next step.
Related Project Experience
Linkudo
Freelance full‑stack developer for this modern reimagining of the classic browser‑based word association game. Built with Next.js, Node.js, Supabase, and Redis.
IMG
LicensingAn all‑new identity and website. Making careful use of their extensive library of client imagery, this was a ground‑up build using Gatsby, Contentful, and Netlify for this world‑leading licensing company.
Wreel
AgencyTechnical director and lead developer for this digital‑centric design agency. A vibrant, animated, and engaging website developed using Gatsby, React, TypeScript, and Contentful.
Supporting Technical Articles
Building a Headless CMS‑Powered Site with Next.js. Building a Headless CMS‑Powered Site with Next.js
Building Multi‑Tenant Applications with Next.js. Building Multi‑Tenant Applications with Next.js
Building Design Systems for Web Applications with Figma, Storybook, and npm. Building Design Systems for Web Applications with Figma, Storybook, and npm
Next.js vs. Remix: Understanding the Key Differences. Next.js vs. Remix: Understanding the Key Differences