Articles
Ecommerce
E‑commerce engineering is where apparently small technical decisions can affect revenue, search visibility, and the customer's route through a storefront. These articles sit between Shopify, SEO, and front‑end architecture, with an emphasis on the trade‑offs behind platform and migration choices rather than generic retail advice.
Faceted Navigation SEO in Headless Commerce: Filters, Canonicals, and Crawl Control. 
E‑Commerce SEO Migration: Product and Category Pages in Next.js. E‑Commerce SEO Migration: Product and Category Pages in Next.js
How to migrate e‑commerce product and category pages to Next.js without losing SEO value, including URLs, filters, schema, canonicals, and redirects.
Should You Move a Shopify Storefront to Next.js? Should You Move a Shopify Storefront to Next.js?
Decide whether Shopify to Next.js is worth it by weighing storefront control, SEO, performance, checkout, apps, content workflow, cost, and risk.
Building Multi‑Tenant Applications with Next.js. Building Multi‑Tenant Applications with Next.js
Multi‑tenant applications serve multiple customers from a single codebase. Here, I walk through building a scalable multi‑tenant web application using Next.js.
From Liquid Templates to Headless Storefronts. From Liquid Templates to Headless Storefronts
How e‑commerce front‑end work moved from Liquid templates to headless storefronts, and what teams risk when they underestimate data, checkout, and operations.
Shopify Theme Constraints with Liquid. Shopify Theme Constraints with Liquid
How Shopify Liquid theme constraints affect products, sections, apps, checkout, SEO, performance and the decision to stay theme‑based or go headless.
Using Liquid Templates in E‑Commerce Front Ends. Using Liquid Templates in E‑Commerce Front Ends
How Liquid templates shape e‑commerce front‑end work, including products, collections, snippets, theme constraints, content, and safe customisation.
Exploring the Liquid Templating Language. Exploring the Liquid Templating Language
Liquid is a small templating language with a lot of reach. This article explores its syntax, control flow, and why it shows up in so many CMS tools.