Traffic Dropped After a Replatform: The Technical Checks I Run First
Diagnose traffic drops after a redesign, migration, or replatform by checking route parity, rendered HTML, redirects, canonicals, sitemaps, and schema.
Articles
Search Engine Optimisation
Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website from organic search engine results.
Below you will find a subset of articles from my blog specifically about Search Engine Optimisation. This is an area that I have worked with for many years, and have managed to write about quite a few times. There are twenty‑one collected together for you below.
Traffic Dropped After a Replatform: The Technical Checks I Run First. 
What AEO is, and How It Fits with SEO and GEO. What AEO is, and How It Fits with SEO and GEO
AEO explained alongside SEO and GEO, covering answer engines, featured snippets, AI answers, content structure, measurement, and practical workflow.
GEO vs. SEO: Where They Overlap, and Where They Don't. GEO vs. SEO: Where They Overlap, and Where They Don't
GEO and SEO overlap, but they are not interchangeable. This article breaks down where they meet, where they differ, and how websites need to adapt.
What GEO is, and Why It is Not Just SEO for AI. What GEO is, and Why It is Not Just SEO for AI
What GEO is, where the term helps, where it misleads, and how generative engine optimisation relates to search, retrieval, trust, and clearer web content.
Staying Current: Automating Copyright Year Updates. Staying Current: Automating Copyright Year Updates
Automate copyright year updates across JavaScript, React, Angular, Vue, jQuery, PHP, and WordPress so footers do not go stale each January across stacks.
Rethinking Carousels: Going Around in Circles. Rethinking Carousels: Going Around in Circles
I am not a fan of carousels, although I have built many in my career. Here, I discuss why they hinder UX and SEO, and explore alternatives for engaging content.
Automatically Generate Text Sitemaps in Gatsby. Automatically Generate Text Sitemaps in Gatsby
When it comes to text‑based sitemaps in Gatsby, gatsby‑plugin‑sitemap falls short. Fortunately, it is straightforward to implement using Node.js and GraphQL.
What is a Distributed Denial of Service (DDoS) Attack? What is a Distributed Denial of Service (DDoS) Attack?
It has been a little while since a DDoS attack made the headlines. Nevertheless, the risk is omnipresent and very difficult to do anything about or to stop.
How to Improve Your Time to First Byte (TTFB). How to Improve Your Time to First Byte (TTFB)
Time To First Byte (TTFB) is a crucial influence on website performance. The easy answer is increasing server resources, but there are other considerations too.
Why is Time to First Byte (TTFB) Important? Why is Time to First Byte (TTFB) Important?
Time To First Byte (TTFB) is a measurement of the time is takes for a server to respond to a request: how quickly your visitor can start to load your page.
Automatically Submit Sitemaps to Google During Gatsby Build. Automatically Submit Sitemaps to Google During Gatsby Build
You can let Google know that your website (and the content within) has been updated by submitting an updated sitemap automatically via a simple Node.js script.
10 Essential SEO Tips for Front‑End Developers. 10 Essential SEO Tips for Front‑End Developers
Ten practical SEO areas front‑end developers can influence, from site speed and semantics to metadata, mobile UX, internal links, and structured data.
Has Google Killed AMP? Has Google Killed AMP?
AMP has long split opinion: Google's preferential treatment of sites using AMP has long been a contentious point. Is it worth implementing AMP any longer?
Block Bad Bots Using .htaccess. Block Bad Bots Using
.htaccessBlock bad bots with .htaccess and robots.txt, including why unwanted crawlers waste bandwidth, where rules help, and what to treat with caution too.
Detecting and Dealing with Website Theft. Detecting and Dealing with Website Theft
Website theft is frustrating, but there are practical ways to spot it and respond. This guide covers copied text, copied code, and escalation options.
Replace Inline Styles in Gatsby with an External CSS File. Replace Inline Styles in Gatsby with an External CSS File
Replace Gatsby inline styles with an external stylesheet when needed, weighing render speed, caching, CSS Modules, styled‑components, and cleaner output.
Creating a Discernible Name for Icon Links. Creating a Discernible Name for Icon Links
A common issue I come across when auditing sites with Lighthouse is the "Links do not have a discernible name" error where links don't contain text.
Redirect a Default Netlify Subdomain to Your Custom Domain. Redirect a Default Netlify Subdomain to Your Custom Domain
When you set up a custom domain in Netlify, the default `netlify.com` subdomain still returns your app, which can lead to duplicate content. It is an easy fix.
