What AEO is, and How It Fits with SEO and GEO
AEO explained alongside SEO and GEO, covering answer engines, featured snippets, AI answers, content structure, measurement, and practical workflow.
Articles
Generative Engine Optimisation
Generative Engine Optimisation (GEO) is a useful shorthand for the work of making content easy for AI‑mediated search experiences to discover, understand, trust, and route people back to. It overlaps heavily with SEO, but places extra emphasis on answer clarity, source trust, and content that still makes sense when search journeys become more conversational.
Below you will find a subset of articles from my blog specifically about Generative Engine Optimisation. Although this is a topic I've been working with for many years, it's fair to say that I've not written about it often. I've only managed to publish three articles about it, which you can see and read below.
What AEO is, and How It Fits with SEO and GEO. 
GEO vs. SEO: Where They Overlap, and Where They Don't. GEO vs. SEO: Where They Overlap, and Where They Don't
GEO and SEO overlap, but they are not interchangeable. This article breaks down where they meet, where they differ, and how websites need to adapt.
What GEO is, and Why It is Not Just SEO for AI. What GEO is, and Why It is Not Just SEO for AI
What GEO is, where the term helps, where it misleads, and how generative engine optimisation relates to search, retrieval, trust, and clearer web content.