Google's Search Monopoly Was Built on a Deal. AI is Rewriting It
Google's old exchange was simple: crawl the web and send traffic back. AI search weakens that bargain by answering more journeys before the click.
Articles
Generative Engine Optimisation
Generative Engine Optimisation (GEO) is the practice of making content easy for AI‑mediated search experiences to find, understand, trust, and route people back to. It overlaps heavily with SEO, but puts greater emphasis on clear answers, strong source signals, and content that remains useful when search journeys are conversational rather than keyword‑led.
Below you will find a subset of articles from my blog specifically about Generative Engine Optimisation and more general technical SEO for JavaScript applications. This is an area I have worked with for many years, and it has been a regular subject in my writing. There are nine articles collected together for you below.
Google's Search Monopoly Was Built on a Deal. AI is Rewriting It. 
The Web Just Invented a Toll Booth for AI. The Web Just Invented a Toll Booth for AI
Cloudflare Pay Per Crawl, AWS WAF AI Traffic Monetization and AI crawlers show crawler access becoming commercial infrastructure, not just bot control.
The Great AI Content Collapse: Why Cheap Content Makes Real Expertise More Valuable. The Great AI Content Collapse: Why Cheap Content Makes Real Expertise More Valuable
The AI content collapse makes cheap publishing less valuable, shifting durable content strategy towards proof, authorship, structure, trust, and expertise.
Technical GEO for Websites: Entities, Structured Data, and Crawl Paths. Technical GEO for Websites: Entities, Structured Data, and Crawl Paths
Technical GEO for websites, covering indexing, renderability, entity clarity, structured data, and crawl paths without inventing an AI‑only markup layer.
Schema for Service Pages Without Overclaiming. Schema for Service Pages Without Overclaiming
Model service page schema without overclaiming by matching visible content, Service data, OfferCatalog, breadcrumbs, FAQs, entities, and proof clearly.
How Service Pages Become Answerable in AI Search. How Service Pages Become Answerable in AI Search
How service pages become easier for AI search to retrieve and summarise through clear problems, visible proof, internal links, schema, and answers.
What AEO is, and How It Fits with SEO and GEO. What AEO is, and How It Fits with SEO and GEO
AEO explained alongside SEO and GEO, covering answer engines, featured snippets, AI answers, content structure, measurement, and practical workflow.
GEO vs. SEO: Where They Overlap, and Where They Don't. GEO vs. SEO: Where They Overlap, and Where They Don't
GEO and SEO overlap, but they are not interchangeable. This article breaks down where they meet, where they differ, and how websites need to adapt.
What GEO is, and Why It is Not Just SEO for AI. What GEO is, and Why It is Not Just SEO for AI
What GEO is, where it overlaps with SEO and AEO, and why crawlability, evidence, structure and practical judgement matter more than AI tricks.