Articles

Google

Everyone reading this will know who Google is. In software engineering, my main interest in Google is how it discovers, understands, and ranks the websites and applications we build. That work is usually described as Search Engine Optimisation, or SEO, and whilst it spans content, architecture, performance, and technical governance, much of its practical implementation is driven by front‑end development.

Planning a platform change?

I help teams make difficult platform work clearer, from architecture decisions and migrations to launch recovery, performance, and search visibility.