Traffic Dropped After a Replatform: The Technical Checks I Run First
Diagnose traffic drops after a redesign, migration, or replatform by checking route parity, rendered HTML, redirects, canonicals, sitemaps, and schema.
Articles
Next.js
Next.js is an open‑source, React‑based web development framework by Vercel that enhances Node.js for creating fast, scalable web applications. It combines server‑side rendering (SSR) and static site generation (SSG) with dynamic routing, API routes, automatic code splitting, and support for React Hooks and TypeScript.
Below you will find a subset of articles from my blog specifically about Next.js. This is an area that I have worked with for many years, and have managed to write about quite a few times. There are twenty‑nine collected together for you below.
Traffic Dropped After a Replatform: The Technical Checks I Run First. 
Content Security Policy in Next.js: Static Pages, Nonces, and Real‑World Trade‑Offs. Content Security Policy in Next.js: Static Pages, Nonces, and Real‑World Trade‑Offs
Plan Content Security Policy in Next.js with static pages, nonces, third‑party scripts, headers, frames, previews, and incremental deployment safely.
How to Vet a Senior Next.js Developer for a Replatform or Recovery Project. How to Vet a Senior Next.js Developer for a Replatform or Recovery Project
How to vet a senior Next.js developer for replatforming, recovery, SEO, performance, CMS, Vercel, and production debugging work.
React Developer vs. Next.js Developer: What Actually Changes in Production. React Developer vs. Next.js Developer: What Actually Changes in Production
React developer vs. Next.js developer explained through production concerns: rendering, routing, caching, SEO, deployment, CMS data, and debugging.
Handling API Routes in Next.js: When to Use Server Actions vs. API Routes. Handling API Routes in Next.js: When to Use Server Actions vs. API Routes
Next.js gives us two ways to handle back‑end logic: API Routes and Server Actions. Here, I clearly explain when to choose each approach for the best results.
Caching Strategies in React. Caching Strategies in React
React performance work is often about avoiding repeated effort. This guide looks at memoisation, browser caching, and smarter data‑fetching choices.
Why Next.js Middleware Might Be Unavailable with Pages Router. Why Next.js Middleware Might Be Unavailable with Pages Router
Optimising Next.js Performance with Incremental Static Regeneration (ISR). Optimising Next.js Performance with Incremental Static Regeneration (ISR)
How ISR improves Next.js performance by mixing static speed with controlled freshness, and where it fits best over fully dynamic rendering for changing content.
Building a Headless CMS‑Powered Site with Next.js. Building a Headless CMS‑Powered Site with Next.js
Build a headless CMS‑powered Next.js site with content modelling, fetch layers, mapped front‑end shapes, preview, rendering choices, and scale cleanly.
Building Multi‑Tenant Applications with Next.js. Building Multi‑Tenant Applications with Next.js
Multi‑tenant applications serve multiple customers from a single codebase. Here, I walk through building a scalable multi‑tenant web application using Next.js.
Redirect a Default Vercel Subdomain to Your Custom Domain. Redirect a Default Vercel Subdomain to Your Custom Domain
When you set up a custom domain in Vercel, the default `vercel.app` subdomain still serves your site, which can lead to duplicate content. Here's how to fix it.
Using Middleware in Next.js for Route Protection. Using Middleware in Next.js for Route Protection
Middleware in Next.js provides a straightforward way to protect routes and manage user authentication. Here, I show how to implement effective route protection.
Next.js vs. Remix: Understanding the Key Differences. Next.js vs. Remix: Understanding the Key Differences
Next.js vs. Remix compared properly, across routing, data loading, mutations, caching, and the architectural trade‑offs teams actually feel in production.
Caching Strategies for Data Fetching in Next.js. Caching Strategies for Data Fetching in Next.js
Caching strategies for data fetching in Next.js, including force‑cache, revalidation, stale data trade‑offs, and the debugging traps teams hit in production.
Access Search Parameters in Next.js SSR'd Layout. Access Search Parameters in Next.js SSR'd Layout
Whilst replatforming an app, I came across this limitation in Next.js: you cannot (easily) access search parameters in an SSR layout. Here, I share my solution.
Implementing Authentication in Next.js Using NextAuth.js. Implementing Authentication in Next.js Using NextAuth.js
A practical guide to implementing authentication in Next.js with NextAuth.js, including sessions, callbacks, route protection, and router‑specific trade‑offs.
All About Headless CMSes. All About Headless CMSes
Websites have not been set‑and‑forget for a long time now, and without the technical know‑how to update a static site, CMSes are a key part of web development.
ReferenceError: Window is Not Defined in Gatsby. ReferenceError: Window is Not Defined in Gatsby
Fix window is not defined in Gatsby or Next.js by understanding SSR, guarding browser globals, lifecycle timing, dynamic imports, and third‑party modules.
