Traffic Dropped After a WordPress to Next.js Migration: What to Check First
How to diagnose traffic loss after a WordPress to Next.js migration by checking redirects, rendered HTML, metadata, canonicals and tracking noise.
Articles
WordPress
WordPress is a long‑running CMS and publishing platform that still powers a large share of the web. The articles in this category cover WordPress as part of migration, performance, SEO, security, and headless architecture work, especially where an older WordPress‑led site needs a more resilient Next.js or headless CMS front‑end.
Below you will find a subset of articles from my blog specifically about WordPress. This is an area I have worked with for many years, and it has been a regular subject in my writing. There are nine articles collected together for you below.
Traffic Dropped After a WordPress to Next.js Migration: What to Check First. 
WordPress to Next.js Migration Checklist for Content, Preview and SEO. WordPress to Next.js Migration Checklist for Content, Preview and SEO
A WordPress to Next.js migration checklist for URLs, content models, media, preview, redirects, metadata, schema, sitemaps, SEO, and launch checks.
How to Improve Your Time to First Byte (TTFB). How to Improve Your Time to First Byte (TTFB)
Time To First Byte (TTFB) is a crucial influence on website performance. The easy answer is increasing server resources, but there are other considerations too.
Why is Time to First Byte (TTFB) Important? Why is Time to First Byte (TTFB) Important?
Time To First Byte (TTFB) is a measurement of the time is takes for a server to respond to a request: how quickly your visitor can start to load your page.
Static Site Generators. Static Site Generators
Static site generators trade runtime complexity for build‑time output. This article looks at the benefits, the drawbacks, and where they fit best.
All About Headless CMSes. All About Headless CMSes
Websites have not been set‑and‑forget for a long time now, and without the technical know‑how to update a static site, CMSes are a key part of web development.
What is a Static Site Generator? What is a Static Site Generator?
Static site generation has continued to grow and grow in popularity. I try and explain what one is, and why it might be suitable to you or your project.
SEO Risks in WordPress Theme and Plugin Work. SEO Risks in WordPress Theme and Plugin Work
SEO risks in WordPress theme and plugin work, including metadata, headings, archives, canonicals, redirects, schema, pagination, and generated markup.
Integrating CMSes with HTML, CSS, and JavaScript. Integrating CMSes with HTML, CSS, and JavaScript
Integrating CMSes with HTML, CSS, and JavaScript enables dynamic, flexible content management. Here, I explore best practices, performance tips, and SEO.
