Articles

Structured Data / schema.org

Structured data is machine‑readable metadata that helps systems interpret what a page is about. Most of the work here uses schema.org vocabulary, usually delivered as JSON‑LD, to reinforce entities, page meaning, and relationships in ways that support both SEO and GEO. Good structured data does not replace clear content or sound architecture; it strengthens them.

Planning a platform change?

I help teams make difficult platform work clearer, from architecture decisions and migrations to launch recovery, performance, and search visibility.