Greener Software is Mostly Less Waste
Greener software starts with engineering discipline: lighter pages, fewer wasted requests, better caching, leaner CI, and deliberate use of AI compute.
Articles
Search Engine Optimisation, page 3 of 4
Search Engine Optimisation (SEO) connects what a site publishes with how people and search systems find it. This category takes the wider view of visibility, content signals, and changing search behaviour. The separate Technical SEO category concentrates on defects in the build itself, whilst Generative Engine Optimisation (GEO) follows those signals into AI‑mediated search.
Greener Software is Mostly Less Waste. 
How View Source Stopped Being Enough. How View Source Stopped Being Enough
Why view source stopped being enough for modern web checks, and how rendered HTML, hydration, metadata, schema, crawl paths, and client output changed audits.
Staying Current: Automating Copyright Year Updates. Staying Current: Automating Copyright Year Updates
Automate copyright year updates across JavaScript, React, Angular, Vue, jQuery, PHP, and WordPress so footers do not go stale each January across stacks.
Rethinking Carousels: Going Around in Circles. Rethinking Carousels: Going Around in Circles
I am not a fan of carousels, although I have built many in my career. Here, I discuss why they hinder UX and SEO, and explore alternatives for engaging content.
Build‑Time SEO Checks in Gatsby. Build‑Time SEO Checks in Gatsby
Run build‑time SEO checks in Gatsby across routes, metadata, canonicals, headings, sitemaps, schema, redirects, CMS content gaps, and release confidence.
Automatically Generate Text Sitemaps in Gatsby. Automatically Generate Text Sitemaps in Gatsby
When it comes to text‑based sitemaps in Gatsby, gatsby‑plugin‑sitemap falls short. Fortunately, it is straightforward to implement using Node.js and GraphQL.
Local SEO is a Technical Problem Too. Local SEO is a Technical Problem Too
Local SEO is a technical problem too, covering crawlable content, structured pages, performance, metadata, internal links, and reliable local signals.
What is a Distributed Denial of Service (DDoS) Attack? What is a Distributed Denial of Service (DDoS) Attack?
Learn how DDoS attacks overwhelm services with distributed botnet traffic, why they are hard to block and which mitigations can reduce the risk.
How to Improve Your Time to First Byte (TTFB). How to Improve Your Time to First Byte (TTFB)
Improve Time to First Byte by checking redirects, connections, cache hits, database queries, and origin work before deciding whether to add server capacity.
Why is Time to First Byte (TTFB) Important? Why is Time to First Byte (TTFB) Important?
Time To First Byte (TTFB) is a measurement of the time it takes for a server to respond to a request: how quickly your visitor can start to load your page.
Automatically Submit Sitemaps to Google During Gatsby Build. Automatically Submit Sitemaps to Google During Gatsby Build
A historical Gatsby sitemap‑ping workflow, with a postscript explaining Google's retired endpoint and how to keep sitemaps discoverable.
10 Essential SEO Tips for Front‑End Developers. 10 Essential SEO Tips for Front‑End Developers
Ten practical SEO areas front‑end developers can influence, from site speed and semantics to metadata, mobile UX, internal links, and structured data.
Has Google Killed AMP? Has Google Killed AMP?
AMP has long split opinion: Google's preferential treatment of sites using AMP has long been a contentious point. Is it worth implementing AMP any longer?
Block Bad Bots Using .htaccess. Block Bad Bots Using
.htaccessBlock bad bots with .htaccess and robots.txt, including why unwanted crawlers waste bandwidth, where rules help, and what to treat with caution too.
Detecting and Dealing with Website Theft. Detecting and Dealing with Website Theft
Website theft is frustrating, but there are practical ways to spot it and respond. This guide covers copied text, copied code, and escalation options.
Replace Inline Styles in Gatsby with an External CSS File. Replace Inline Styles in Gatsby with an External CSS File
Replace Gatsby's inlined production CSS with an external stylesheet by rewriting headComponents, with performance trade‑offs and historical context.
Creating a Discernible Name for Icon Links. Creating a Discernible Name for Icon Links
A common issue I come across when auditing sites with Lighthouse is the "Links do not have a discernible name" error where links don't contain text.
Redirect a Default Netlify Subdomain to Your Custom Domain. Redirect a Default Netlify Subdomain to Your Custom Domain
When you set up a custom domain in Netlify, the default
netlify.comsubdomain still returns your app, which can lead to duplicate content. It is an easy fix.