Local SEO is a Technical Problem Too
Local SEO is a technical problem too, covering crawlable content, structured pages, performance, metadata, internal links, and reliable local signals.
Articles
Search Engine Optimisation, page 3 of 4
Search Engine Optimisation (SEO) connects what a site publishes with how people and search systems find it. This category takes the wider view of visibility, content signals, and changing search behaviour. The separate Technical SEO category concentrates on defects in the build itself, whilst Generative Engine Optimisation (GEO) follows those signals into AI‑mediated search.
Local SEO is a Technical Problem Too. What is a Distributed Denial of Service (DDoS) Attack? What is a Distributed Denial of Service (DDoS) Attack?
Learn how DDoS attacks overwhelm services with distributed botnet traffic, why they are hard to block and which mitigations can reduce the risk.
How to Improve Your Time to First Byte (TTFB). How to Improve Your Time to First Byte (TTFB)
Time To First Byte (TTFB) is a crucial influence on website performance. The easy answer is increasing server resources, but there are other considerations too.
Why is Time to First Byte (TTFB) Important? Why is Time to First Byte (TTFB) Important?
Time To First Byte (TTFB) is a measurement of the time it takes for a server to respond to a request: how quickly your visitor can start to load your page.
Automatically Submit Sitemaps to Google During Gatsby Build. Automatically Submit Sitemaps to Google During Gatsby Build
You can let Google know that your website (and the content within) has been updated by submitting an updated sitemap automatically via a simple Node.js script.
10 Essential SEO Tips for Front‑End Developers. 10 Essential SEO Tips for Front‑End Developers
Ten practical SEO areas front‑end developers can influence, from site speed and semantics to metadata, mobile UX, internal links, and structured data.
Has Google Killed AMP? Has Google Killed AMP?
AMP has long split opinion: Google's preferential treatment of sites using AMP has long been a contentious point. Is it worth implementing AMP any longer?
Block Bad Bots Using .htaccess. Block Bad Bots Using
.htaccessBlock bad bots with .htaccess and robots.txt, including why unwanted crawlers waste bandwidth, where rules help, and what to treat with caution too.
Detecting and Dealing with Website Theft. Detecting and Dealing with Website Theft
Website theft is frustrating, but there are practical ways to spot it and respond. This guide covers copied text, copied code, and escalation options.
Replace Inline Styles in Gatsby with an External CSS File. Replace Inline Styles in Gatsby with an External CSS File
Replace Gatsby's inlined production CSS with an external stylesheet by rewriting headComponents, with performance trade‑offs and historical context.
Creating a Discernible Name for Icon Links. Creating a Discernible Name for Icon Links
A common issue I come across when auditing sites with Lighthouse is the "Links do not have a discernible name" error where links don't contain text.
Redirect a Default Netlify Subdomain to Your Custom Domain. Redirect a Default Netlify Subdomain to Your Custom Domain
When you set up a custom domain in Netlify, the default `netlify.com` subdomain still returns your app, which can lead to duplicate content. It is an easy fix.
Automatically Generate urllist.txt from sitemap.xml. Automatically Generate
urllist.txtfromsitemap.xmlUsing PHP it is quick and easy to automatically generate your urllist.txt sitemap from your sitemap.xml file (for example, using gatsby‑plugin‑sitemap).
301 vs. 307 Redirects. 301 vs. 307 Redirects
Compare 301 and 307 redirects clearly, including permanence, browser behaviour, SEO impact, cache handling, temporary moves, and when each status code fits.
Checking Rendered HTML for JavaScript Pages. Checking Rendered HTML for JavaScript Pages
Check rendered HTML for JavaScript pages by comparing source and DOM output across metadata, headings, links, schema, content, hydration, and crawlability.
Client‑Side Rendering and Search Visibility. Client‑Side Rendering and Search Visibility
How client‑side rendering can affect search visibility, and what to check around content, links, metadata, routing, loading states, and fallbacks.
JavaScript Rendering and SEO Checks. JavaScript Rendering and SEO Checks
JavaScript rendering and SEO checks for pages that rely on client‑side behaviour, including content, links, metadata, fallbacks, and rendered output.
SEO Risks in WordPress Theme and Plugin Work. SEO Risks in WordPress Theme and Plugin Work
SEO risks in WordPress theme and plugin work, including metadata, headings, archives, canonicals, redirects, schema, pagination, and generated markup.
