React SPA to Next.js Migration Checklist for SEO and Indexing
A React SPA to Next.js SEO migration checklist for preserving indexing, redirects, metadata, rendered HTML, internal links, crawl paths, and launch confidence.
Articles
Search Engine Optimisation, page 2 of 3
Search Engine Optimisation (SEO) is the practice of improving how a website is crawled, understood, indexed, and ranked by search engines. It now sits alongside Generative Engine Optimisation (GEO), where the same underlying signals also help AI‑mediated search experiences understand, trust, and surface content.
Below you will find a subset of articles from my blog specifically about Search Engine Optimisation and ‑ related ‑ technical SEO for JavaScript applications. This is an area I have worked with for many years, and it has been a regular subject in my writing. There are forty‑four articles collected together for you below.
React SPA to Next.js Migration Checklist for SEO and Indexing. 
How View Source Stopped Being Enough. How View Source Stopped Being Enough
Why view source stopped being enough for modern web checks, and how rendered HTML, hydration, metadata, schema, crawl paths, and client output changed audits.
Staying Current: Automating Copyright Year Updates. Staying Current: Automating Copyright Year Updates
Automate copyright year updates across JavaScript, React, Angular, Vue, jQuery, PHP, and WordPress so footers do not go stale each January across stacks.
Rethinking Carousels: Going Around in Circles. Rethinking Carousels: Going Around in Circles
I am not a fan of carousels, although I have built many in my career. Here, I discuss why they hinder UX and SEO, and explore alternatives for engaging content.
Build‑Time SEO Checks in Gatsby. Build‑Time SEO Checks in Gatsby
Run build‑time SEO checks in Gatsby across routes, metadata, canonicals, headings, sitemaps, schema, redirects, CMS content gaps, and release confidence.
Automatically Generate Text Sitemaps in Gatsby. Automatically Generate Text Sitemaps in Gatsby
When it comes to text‑based sitemaps in Gatsby, gatsby‑plugin‑sitemap falls short. Fortunately, it is straightforward to implement using Node.js and GraphQL.
Local SEO is a Technical Problem Too. Local SEO is a Technical Problem Too
Local SEO is a technical problem too, covering crawlable content, structured pages, performance, metadata, internal links, and reliable local signals.
What is a Distributed Denial of Service (DDoS) Attack? What is a Distributed Denial of Service (DDoS) Attack?
It has been a little while since a DDoS attack made the headlines. Nevertheless, the risk is omnipresent and very difficult to do anything about or to stop.
How to Improve Your Time to First Byte (TTFB). How to Improve Your Time to First Byte (TTFB)
Time To First Byte (TTFB) is a crucial influence on website performance. The easy answer is increasing server resources, but there are other considerations too.
Why is Time to First Byte (TTFB) Important? Why is Time to First Byte (TTFB) Important?
Time To First Byte (TTFB) is a measurement of the time is takes for a server to respond to a request: how quickly your visitor can start to load your page.
Automatically Submit Sitemaps to Google During Gatsby Build. Automatically Submit Sitemaps to Google During Gatsby Build
You can let Google know that your website (and the content within) has been updated by submitting an updated sitemap automatically via a simple Node.js script.
10 Essential SEO Tips for Front‑End Developers. 10 Essential SEO Tips for Front‑End Developers
Ten practical SEO areas front‑end developers can influence, from site speed and semantics to metadata, mobile UX, internal links, and structured data.
Has Google Killed AMP? Has Google Killed AMP?
AMP has long split opinion: Google's preferential treatment of sites using AMP has long been a contentious point. Is it worth implementing AMP any longer?
Block Bad Bots Using .htaccess. Block Bad Bots Using
.htaccessBlock bad bots with .htaccess and robots.txt, including why unwanted crawlers waste bandwidth, where rules help, and what to treat with caution too.
Detecting and Dealing with Website Theft. Detecting and Dealing with Website Theft
Website theft is frustrating, but there are practical ways to spot it and respond. This guide covers copied text, copied code, and escalation options.
Replace Inline Styles in Gatsby with an External CSS File. Replace Inline Styles in Gatsby with an External CSS File
Replace Gatsby inline styles with an external stylesheet when needed, weighing render speed, caching, CSS Modules, styled‑components, and cleaner output.
Creating a Discernible Name for Icon Links. Creating a Discernible Name for Icon Links
A common issue I come across when auditing sites with Lighthouse is the "Links do not have a discernible name" error where links don't contain text.
Redirect a Default Netlify Subdomain to Your Custom Domain. Redirect a Default Netlify Subdomain to Your Custom Domain
When you set up a custom domain in Netlify, the default `netlify.com` subdomain still returns your app, which can lead to duplicate content. It is an easy fix.
