GEO vs. SEO: Where They Overlap, and Where They Don't
GEO and SEO overlap, but they are not interchangeable. This article breaks down where they meet, where they differ, and how websites need to adapt.
Articles
Search Engine Optimisation, page 2 of 3
Search Engine Optimisation (SEO) connects what a site publishes with how people and search systems find it. This category takes the wider view of visibility, content signals, and changing search behaviour. The separate Technical SEO category concentrates on defects in the build itself, whilst Generative Engine Optimisation (GEO) follows those signals into AI‑mediated search.
GEO vs. SEO: Where They Overlap, and Where They Don't. 
Headless CMS SEO Controls Checklist. Headless CMS SEO Controls Checklist
A headless CMS SEO checklist covering metadata, canonicals, schema, redirects, sitemaps, preview, internal links, image fields, and publishing controls.
Technical SEO Launch Criteria for a Next.js Migration. Technical SEO Launch Criteria for a Next.js Migration
Technical SEO launch criteria for Next.js migrations, covering URLs, redirects, canonicals, metadata, rendered HTML, schema, sitemaps, and recovery.
What GEO is, and Why It is Not Just SEO for AI. What GEO is, and Why It is Not Just SEO for AI
What GEO is, where it overlaps with SEO and AEO, and why crawlability, evidence, structure and practical judgement matter more than AI tricks.
How to Compare Rendered HTML Before and After a Migration. How to Compare Rendered HTML Before and After a Migration
Compare rendered HTML before and after a migration, checking headings, metadata, links, schema, body copy, media, crawl signals, and launch risk.
Traffic Dropped After a WordPress to Next.js Migration: What to Check First. Traffic Dropped After a WordPress to Next.js Migration: What to Check First
How to diagnose traffic loss after a WordPress to Next.js migration by checking redirects, rendered HTML, metadata, canonicals, and tracking noise.
WordPress to Next.js Migration Checklist for Content, Preview and SEO. WordPress to Next.js Migration Checklist for Content, Preview and SEO
A WordPress to Next.js migration checklist for URLs, content models, media, preview, redirects, metadata, schema, sitemaps, SEO, and launch checks.
Next.js Sitemap, Robots, and Crawlability Debugging Checklist. Next.js Sitemap, Robots, and Crawlability Debugging Checklist
A Next.js crawlability checklist for debugging sitemaps, robots.txt, canonicals, route generation, redirects, staging leaks, missing pages, and indexation.
Why JavaScript Pages are Crawled but Not Indexed. Why JavaScript Pages are Crawled but Not Indexed
Why JavaScript pages get crawled but not indexed, covering rendered content, metadata, canonicals, links, noindex rules, quality, and crawl signals.
React SPA to Next.js Migration Checklist for SEO and Indexing. React SPA to Next.js Migration Checklist for SEO and Indexing
A React SPA to Next.js SEO migration checklist for preserving indexing, redirects, metadata, rendered HTML, internal links, crawl paths, and launch confidence.
Greener Software is Mostly Less Waste. Greener Software is Mostly Less Waste
Greener software starts with engineering discipline: lighter pages, fewer wasted requests, better caching, leaner CI, and deliberate use of AI compute.
How View Source Stopped Being Enough. How View Source Stopped Being Enough
Why view source stopped being enough for modern web checks, and how rendered HTML, hydration, metadata, schema, crawl paths, and client output changed audits.
Staying Current: Automating Copyright Year Updates. Staying Current: Automating Copyright Year Updates
Automate copyright year updates across JavaScript, React, Angular, Vue, jQuery, PHP, and WordPress so footers do not go stale each January across stacks.
Rethinking Carousels: Going Around in Circles. Rethinking Carousels: Going Around in Circles
I am not a fan of carousels, although I have built many in my career. Here, I discuss why they hinder UX and SEO, and explore alternatives for engaging content.
Build‑Time SEO Checks in Gatsby. Build‑Time SEO Checks in Gatsby
Run build‑time SEO checks in Gatsby across routes, metadata, canonicals, headings, sitemaps, schema, redirects, CMS content gaps, and release confidence.
Automatically Generate Text Sitemaps in Gatsby. Automatically Generate Text Sitemaps in Gatsby
When it comes to text‑based sitemaps in Gatsby, gatsby‑plugin‑sitemap falls short. Fortunately, it is straightforward to implement using Node.js and GraphQL.
Local SEO is a Technical Problem Too. Local SEO is a Technical Problem Too
Local SEO is a technical problem too, covering crawlable content, structured pages, performance, metadata, internal links, and reliable local signals.
What is a Distributed Denial of Service (DDoS) Attack? What is a Distributed Denial of Service (DDoS) Attack?
Learn how DDoS attacks overwhelm services with distributed botnet traffic, why they are hard to block and which mitigations can reduce the risk.
